Top Story

e4m_logo.png

Home >> Marketing >> Article

Times Infotainment Media premiers ‘Being Cyrus’

03-April-2006
Font Size   16
Times Infotainment Media premiers ‘Being Cyrus’

In keeping with the burgeoning entertainment economy, the Times Group, through Times Infotainment Media Ltd (TIML), has ventured into the space of movie production and endeavour to further strengthen its presence in media and entertainment industry.

The first production of TIML, ‘Being Cyrus’ (an English film directed and co-written by Homi Adajania), was released nationally on March 24, 2006 to rave reviews. The story is narrated by the protagonist, Cyrus, who himself sits at the brink of his dilemma of why life is the way it is. It is an intriguing psychological drama that journeys through mind-spaces and unravels itself as a quaint comedy.

The film has already received critical acclaim at international film festivals like International Film Festival (Lyon - France), South Asian International Film Festival (New York), and Film Festival of India (Israel).

To celebrate this new endeavour, the Times Group hosted a special screening of ‘Being Cyrus’ for key business associates in major metros over the weekend. Elaborating on this new initiative, Amitava Bhattacharya, Deputy General Manager, said, “The core philosophy of our group is joy, wellness, niceties of life… our other ventures like Radio Mirchi or Planet M are also in the genre of enjoying life. Media has evolved to a stage where it is highly format neutral and this is another way of getting aggregation of eyeballs.”

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video