Top Story


Home >> Marketing >> Article

Times Infotainment Media premiers ‘Being Cyrus’

Font Size   16
Times Infotainment Media premiers ‘Being Cyrus’

In keeping with the burgeoning entertainment economy, the Times Group, through Times Infotainment Media Ltd (TIML), has ventured into the space of movie production and endeavour to further strengthen its presence in media and entertainment industry.

The first production of TIML, ‘Being Cyrus’ (an English film directed and co-written by Homi Adajania), was released nationally on March 24, 2006 to rave reviews. The story is narrated by the protagonist, Cyrus, who himself sits at the brink of his dilemma of why life is the way it is. It is an intriguing psychological drama that journeys through mind-spaces and unravels itself as a quaint comedy.

The film has already received critical acclaim at international film festivals like International Film Festival (Lyon - France), South Asian International Film Festival (New York), and Film Festival of India (Israel).

To celebrate this new endeavour, the Times Group hosted a special screening of ‘Being Cyrus’ for key business associates in major metros over the weekend. Elaborating on this new initiative, Amitava Bhattacharya, Deputy General Manager, said, “The core philosophy of our group is joy, wellness, niceties of life… our other ventures like Radio Mirchi or Planet M are also in the genre of enjoying life. Media has evolved to a stage where it is highly format neutral and this is another way of getting aggregation of eyeballs.”


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.