The stage is set for exchange4media Conclave to redefine the future of marketing.
The 2014 edition of the Conclave focuses on ‘Marketing: The Future is Technology,’ a theme that addresses the growing need for technological integrations in traditional work environments.
Befitting the theme, exchange4media has brought together the most respected minds of media and marketing from across the globe.
The stellar line-up of speakers include Tim Andree, Executive Chairman, Dentsu Aegis Network & Executive Vice President, Member of The Board, Dentsu Inc, who will be the Keynote Speaker this year; Dominic Proctor, President GroupM Global, Geetu Verma, Executive Director, Foods & Refreshment, Hindustan Unilever, John Sheehy, President, Global Operations, Starcom Mediavest, Michael Wall, Global CEO, Lowe & Partners, Mike Cooper, Worldwide CEO, PHD, Vikram Sakhuja, Global CEO, Maxus and Vishnu Mohan, CEO, APAC Havas Media.
Tim Andree will deliver the keynote speech and address Conclave theme ‘Marketing: The Future is Technology’, while touching upon the issues of challenges in the collaboration of the big idea and technology, creative people being open to data integration, the way forward for a traditional agency to truly evolve and provide an integrated offering, especially in the context of Indian markets.
Dominic Proctor will engage in a fireside chat on striking the right balance between technology and creativity in an ever-challenging landscape of advertising and marketing.
Geetu Verma will participate in a session chaired by Sam Balsara, Chairman and MD, Madison World.
John Sheehy will talk about ‘Staying Ahead of #WhatsNext in Media’, where he will discuss how agencies must fight this disruption by embracing and connecting new dots like programmatic, data & analytics, search and content. His session will be chaired by Rajiv Dhingra, CEO, WATConsult.
Mike Cooper will talk about the engagement economy, which is driven by “gamification” – the implementation of highly engaging game mechanics, loyalty programmes and behavioural economics to drive user engagement, in a session chaired by Ravi Rao, Leader, South Asia at Mindshare.
Vikram Sakhuja with Karthi Marshan, Head, Marketing, Kotak Mahindra Group will deliberate upon the positives and the flipside of technological advancement and integration in the advertising and marketing landscape along with Anil Jayaraj, CMO, Pidilite Industries and Sagnik Ghosh, VP & Head, Marketing, Axis Bank.
Vishnu Mohan will share his views on ‘Marketing: As good as it gets – Tryst With Technology’, where he will talk about how technology has dramatically changed patterns of consumption.
All set to forecast the global trends in marketing, the Conclave will take place on 30th September, at Trident BKC, Mumbai.