This Diwali, Brooke Bond aims to light up the lives of under-privileged children

This Diwali, Brooke Bond aims to light up the lives of under-privileged children

Author | exchange4media Mumbai Bureau | Monday, Oct 17,2005 7:43 AM

This Diwali, Brooke Bond aims to light up the lives of under-privileged children

The festive season is here and companies are lining up promotion offers to woo customers with discounts and free gifts. However, Brooke Bond’s Diwali offer also brings cheer to children of a lesser God. Customers buying specially marked festival Brooke Bond packs will be able to contribute to the cause of children’s education with just one phone call.

For this, with Brooke Bond has over three crore specially marked festival packs in the market.

Elaborating on the features that set apart this offer – The Brooke Bond Activation – from the other various festive offers in the market, Anand Ramchandran, Marketing Manager, Brooke Bond, said, “This is different because Brooke Bond is going beyond giving consumers gifts for themselves (which are there in the Brooke Bond offer in terms of coins, gold lamps, etc) to a much larger cause of spreading a smile in the festival season. Brooke Bond allows consumers to spread a smile, by making one phone call and help create a brighter future for under-privileged children.”

He further said, “The Brooke Bond ‘Har Dil Mein Smile’ offer embodies the Brooke Bond philosophy of “Cheers your senses”. This innovative offer gives consumers a reason to smile with a chance to win lakhs of exciting prizes, including gold festival lamps worth Rs 50,000 each, thereby bringing a smile in their hearts.”

“Each pack will have a ‘spread a smile’ coupon. Consumers can call a toll free number and register their coupon number, or SMS the coupon number. For every coupon/ call received, Brooke Bond will make a contribution of Rs 5 or Rs 10 on the consumer’s behalf to the cause of education for under-privileged children. The contribution proceeds will be channelled towards education related investments, including providing basic infrastructure facilities in hundreds of schools across the country.”

On the expectations, Ramchandran said, “Our expectation is to entrench the Brooke Bond brand in the hearts of consumers through a strong emotional connect that we will build through this activation.”

This offer is available across large packs on the entire range. The offer will run through the festive months of October and November across India.

Tags: e4m

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