Zindagi, India’s first premium Hindi channel, has appointed Think Ink Communications as the consultancy for its national PR responsibilities.
Zindagi has pioneered the advent of international content in India with an underlying theme that people may be culturally different, celebrating different festivals, living across borders, however, the stories of their lives which are universal bind them together and bring them closer. Think Ink Communications will work strategically towards enhancing the channel’s differentiators and building it's brand proposition of the Hindi channel from the ZEEL bouquet.
Commenting on the win, Radhika Nihalani, Co-Founder/Director, Think Ink Communications said, “We are delighted to work with Zindagi which is known for its path-breaking content. This win helps us reinforce our credibility as the preferred communications partner focused on creating customer delight. For Zindagi, we aim to take its stories to consumers and media, making it the standout as the preferred GEC".
Think Ink Communications has maintained a sharp growth curve since its inception a year ago. In the past one year, Think Ink Communications has bagged prestigious accounts and worked with reputed brands like Reliance Entertainment’s Talenthouse India, Culture Machine, Ronnie Screwvala and his foundation Swades, Shashi Sumeet Productions, Shiamak Davar, Neil Bhoopalam, Mikey McCleary and a host of others making it one of the leading names in media & entertainment focused PR.