Top Story


Home >> Marketing >> Article

Think Ink Communications bags the PR mandate for Zindagi

Font Size   16
Think Ink Communications bags the PR mandate for Zindagi

Zindagi, India’s first premium Hindi channel, has appointed Think Ink Communications as the consultancy for its national PR responsibilities.
Zindagi has pioneered the advent of international content in India with an underlying theme that people may be culturally different, celebrating different festivals, living across borders, however, the stories of their lives which are universal bind them together and bring them closer. Think Ink Communications will work strategically towards enhancing the channel’s differentiators and building it's brand proposition of  the Hindi channel from the ZEEL bouquet.

Commenting on the win, Radhika Nihalani, Co-Founder/Director, Think Ink Communications said, “We are delighted to work with Zindagi which is known for its path-breaking content.  This win helps us reinforce our credibility as the preferred communications partner focused on creating customer delight. For Zindagi, we aim to take its stories to consumers and media, making it the standout as the preferred GEC".

Think Ink Communications has maintained a sharp growth curve since its inception a year ago. In the past one year, Think Ink Communications has bagged prestigious accounts and worked with reputed brands like Reliance Entertainment’s Talenthouse India, Culture Machine, Ronnie Screwvala and his foundation Swades, Shashi Sumeet Productions, Shiamak Davar, Neil Bhoopalam, Mikey McCleary and a host of others making it one of the leading names in media & entertainment focused PR.


Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

The Tata Group is considering review of its Public Relations mandate which is currently handled by PR firm Edelman in association with Rediffusion. The review is likely to happen post January 2018.

KVL Narayan Rao, Group CEO, and Executive Vice Chairman of NDTV passed away at 63 after battling cancer for two years

Week 44 (October 29-November 4, 2017) of RAM Ratings saw Big FM and Fever FM dominating Mumbai. Meanwhile Fever, Radio City and Radio Mirchi dominated Delhi, Bangalore and Kolkata respectively.