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The who's who of the marketing fraternity attend IMA 2014

The who's who of the marketing fraternity attend IMA 2014

Author | Ankur Singh | Tuesday, Dec 16,2014 8:14 AM

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The who's who of the marketing fraternity attend IMA 2014

In a charged up awards night hosted by exchange4media, Indian Marketing Awards 2014 – presented by Hindustan Times and powered by Colors—saw the biggest names in the marketing fraternity come together to celebrate 2014’s most outstanding marketing campaigns.

The attendees of the awards night lauded exchange4media’s stellar initiative. Here’s what the who’s who of the industry had to say about IMA 2014:

Rajyavardhan Singh Rathore, Minister of State for Information and Broadcasting: “Congratulations to exchange4media, especially to Annurag Batra, for these Indian Marketing Awards. Products are part of our daily lives, and people who create stories around that making everybody go to these products are the people who have been felicitated today. It is absolutely wonderful being amidst the best of the industry.”

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Vivek Sharma, CMO, Philips India: “IMA 2014 is a wonderful thing for marketing function excellence. It was very good to see recognition of multiple facets of marketing at the awards this year, like digital marketing, consumer insight, CSR as well as B2B marketing. I think it will go a long way in promoting function excellence in all different aspects of marketing.”

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Alok Jalan, Managing Director, Laqshya Media Group: “We see a lot of advertising awards, but people who take decisions and put money behind the whole idea of those advertising campaigns are the marketers. I think this is a great initiative taken by exchange4media group, and this will definitely encourage people who are behind the scene making their brands achieve objectives.”

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Benoy Roychowdhury, Executive Director, HT Media: “I think it is a great beginning. The diversity of the awards this evening is astounding. You have Infosys to Hindustan Unilever, MTV to Mondelez. So, it is  a really diverse array of companies which have been doing great marketing work in India. I think it is a great initiative, and I wish it all the success. I hope it becomes much bigger, and better in the years to come.”

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Prema Sagar, Principal and Founder, Genesis Burson-Marsteller: “I believe that the Indian Marketing Awards 2014 is wonderful for the reason that the marketing entries for the awards was an amazing experience. There was a lot of depth in going through these entries. The thing that touched me the most was that there was a lot on civil society, and the whole area of how it impacts the society. It is just wonderful to see a very professionally put together event. It was great to meet so many people, and be able to engage with them, and I am looking forward to the next year because I am sure it will be bigger and better.”

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Sandipan Ghosh, AVP, Marketing, Consumer Brands Division, Ruchi Soya Industries: “It is a great platform to recognize and appreciate the true work which goes behind marketing. Marketing and communication is not about storytelling, it’s about how you create relevance among your TG; and the celebration for the same in a forum like IMA is truly great.”

Watch the video here:

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