Top Story

e4m_logo.png

Home >> Marketing >> Article

The Social Street ropes in Heena Mistry as Head of Events and Experiential Business

04-March-2016
Font Size   16
The Social Street ropes in Heena Mistry as Head of Events and Experiential Business

The Social Street has roped in Heena Mistry to head the Events and Experiential business; she will operate out of their Mumbai office.

 Mistry, brings with her over 15 years of experience and moves from SOI Live Marketing & Events, where she was a Director and lent her expertise with hundred plus marketers, leading brands, pan India across various industries.

 Mandeep Malhotra, Founding Partner and CEO of The Social Street commented on the development, "Heena is very well known in the industry for her impeccable delivery on various brand requirements. She is renowned for her ability to exceed client expectations. She brings to our team a sense of great commitment and prudence, which is hard to find these days."

 Commenting on her new role, Mistry said “It’s a matter of pride for me to be associated with TSS. I join this team with great expectations and delight. I am very confident on building on the immense learning I had at SOI Live Marketing. Mandeep and Pratap have a clear vision for The Social Street and knowing that they wanted me on the team gives me loads of confidence to do well. I am certain that my partnership with The Social Street will add a new dimension to my career.”

 She added, "I feel events & experiential marketing is a lot more than just brand activations.” According to her it’s all about delivering a memorable 360-degree integrated marketing solution.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business