Top Story

e4m_logo.png

Home >> Marketing >> Article

The Social Street braces for aggressive growth, beefs up leadership team

21-September-2016
Font Size   16
The Social Street braces for aggressive growth, beefs up leadership team

Marketing communications agency-The Social Street is making significant investments in its senior leadership team. The agency has roped in Shonali Sharmaa as Managing Partner for the Experiential business vertical and Shilov Mani as Senior Vice President, Planning. Sharmaa and Mani will report to Mandeep Malhotra, Founding Partner & CEO, The Social Street and will be based in Mumbai.

Commenting on the appointments, Malhotra said, “Shonali and Shilov are bright additions to our team. Both of them come with exceptional capabilities and inherent understanding of brands, markets and consumers. I am confident that our clients will benefit greatly from the knowledge and experience Shonali and Shilov bring on board.”

Sharmaa said, “We have heard it for years; collaborate, work together, integrate. Yet, we still seem to push our clients agenda be it in digital, activation, retail, OOH, et al in silos. My aim is to have ‘One seamless thought process across media’ to make The Social Street the most effective marketing communications agency.”

Mani added, “What drew me to The Social Street was Pratap and Mandeep’s vision to build a future ready agency. We have an extremely robust - and powerfully diverse - set of talents and we have great clients. I am really looking forward to joining forces and make things happen."

Sharmaa has fifteen years of experience in experiential marketing with varied experience across events, promotions and sports marketing making it an ideal blend in today’s market scenario wherein the lines of Experiential Marketing are blurring.

She has worked with agencies like Ogilvy, Bates, among others, as an integrated marketing specialist and has built the requisite skill set and experience to lead from strength to strength. She has serviced clients in telecom (Idea, Vodafone, Motorola, Samsung), FMCG (Pepsi, Cadbury’s) and Media (National Geographic, Discovery Networks).

In his sixteen years of work-experience, Mani has spent five years in supply chain management, working with Mahindra and TotalFinaElf, before joining Ogilvy & Mather handling Media Buying, Planning and Client Servicing. He moved to the DDB Mudra Group to handle their OOH, Activation, Events and Retail executions. 

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business