Top Story

e4m_logo.png

Home >> Marketing >> Article

The Social Street AMPs It Up

13-April-2017
Font Size   16
Share
The Social Street AMPs It Up

The Social Street has announced an exclusive partnership with Amp.Amsterdam, the global leader in sound design, identity, and innovation to help brands in India leverage the science of sound in their brand communication.

The brand-new partnership is set to merge the virtual with the real and make experiences which are interactive and hence, contagiously, social. What you hear affects what you see. Maximising the power of sound and sight, the collaboration will work to help brands bring to life a sonic identity for themselves that is clutter-breaking, relevant, unique and engaging, yet consistently true to its brand promise.

With offices in Amsterdam and New York City, plus an army of composers, producers, and creatives from around the globe, Amp.Amsterdam works in all twenty-four time zones simultaneously, and their extended family of publishers, record labels, and festivals makes them a truly global force.

Pratap Bose, Chairman & Co-Founder, The Social Street says, “Our partnership with Amp.Amsterdam was just the one we were looking for as we aim for greater uniqueness in our array of brand offerings and getting deeper into the immersive experiential experience.”

Dagmar Heijmans, Strategy Director and Co-Founder, Amp.Amsterdam adds, “The DNA and the people at The Social Street are a perfect match with the team, vision, and philosophy at Amp.Amsterdam. We are very proud to partner up with India’s most innovative ad agency and open up new ways together to amplify brands in India.”

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

There was reportedly an altercation between the two in Bodhjung Nagar, Tripura

The New Realities study in India is its sixth year. Over 600 online interviews (per country) were conducted in seven countries, as a part of the study.

Rohit Bansal, Group Head of Corporate Communications, Reliance Industries Limited was speaking about the emerging tools of PR through Social Impact during his keynote address at IPRCCA 2017