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The Muthoot Group associates with Hero ISL for the third consecutive year

The Muthoot Group associates with Hero ISL for the third consecutive year

Author | exchange4media News Service | Saturday, Oct 01,2016 8:20 AM

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The Muthoot Group associates with Hero ISL for the third consecutive year

The Muthoot Group has announced its continued association as the official Referee and Fair Play Sponsor of Hero Indian Super League (HISL) for the third consecutive year.

Unveiling the Muthoot Group Fair Play Award Trophy, Alexander George Muthoot, Director, The Muthoot Group said, “The significance of the trophy is that it represents the concept of Fair Play and the innate values of our brand and the game. We have always been in the forefront to promote sports and celebrate sportsmanship. Our involvement with the Hero Indian Super League goes beyond business as the concept of Fair Play reflects the congruence of The Muthoot Group’s principles of ethics, values, reliability, dependability, trustworthiness, integrity and goodwill with the values espoused by the game.”

Celebrating the spirit of football and fair play, The Muthoot Group has created a Muthoot Fair Play Anthem and Pledge in a video, that features marquee players from each team performing a signature step to the rhythmic beats of the Muthoot Anthem, with few accompanying moves by the rest of the players. This is to be telecast over numerous channels including Star Sports and other network channels.

 To commemorate the League, The Muthoot Group is also producing attractive limited edition HISL gold coins with The Muthoot Group Fair Play Award and Official Referee Partner - HISL logo on the face of the coin and The Muthoot Group logo on the obverse, making it a collector's item and a prized gift in the forthcoming festive season. The Muthoot and HISL Special Gold Coin Launch will also be telecast on pre match show before the commencement of the league.

Muthoot added, "The Muthoot Group has always been known for its uncompromising values and trust for over 129 years. I have always believed that the concept of Fair Play extends beyond the game and has resonance and applicability in day to day life. Playing is not just about winning; it is about giving your best while playing to the rules of the game.” We would encourage the teams to respect the game, play hard and play fair, thereby upholding the spirit of the game .Referee being the custodian and ambassador of Fair Play reflects the essence of sportsmanship and also the nature of our business.”

Speaking about the partnership, the Hero Indian Super League Spokesperson said, “We are glad to continue our support to the Hero Indian Super League as the Official Referee and Fair Play Awards Sponsor. We are also certain that the prestigious Fair Play Award Trophy that was won by the Delhi Dynamos in the first season and Mumbai City FC_in season two, will be keenly contested by all teams this year.”

The eleven-week football league, scheduled from 1 October to18 December 2016, will feature Indian and international players in eight teams playing 61 matches in eight cities across the country.

The Muthoot Group has also been associated with the Indian Premier League (Delhi Daredevils) and Cochin International Half Marathon in the past. 

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