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The Economist Group extends its partnership with Zirca in India

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The Economist Group extends its partnership with Zirca in India

The Economist Group has recently announced that it will be extending its current partnership with Zirca media to include representation for all Economist media products and services in India. Zirca will be setting up a dedicated 12 person team to represent these products and services in India.

Tim Pinnegar, Managing Director, The Economist Group Asia commented, “We see a huge potential amongst Indian MNCs looking to build their business overseas. However, being highly captivated by Zirca’s performance over the past 5 years, we could only ruminate on Zirca as the most reliable choice for The Economist in India. We have immense confidence in the integrated service provided by Zirca that is led by Neena Dasgupta. We believe Zirca is the fitting face for The Economistfor both our existing and future clients in India.”

Neena Dasgupta, CEO, Zirca, commented, “Zirca has been handling the digital media mandate of The Economist Group since 2011. We have always taken pride in Zirca’s association with The Economist and this extended partnership is evidence in itself of Zirca’s provision potential in the digital space. With the sturdy & aggressive team already working diligently on the existing digital platform of The Economist, we are sanguine about a prolific business relationshipgoing ahead.”

Very recently, The Economist and Zirca had worked closely with DIPP to reach out to decision makers globally.


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