Top Story


Home >> Marketing >> Article

The Ad Club announces 'Marquees' to recognize excellence in marketing

Font Size   16
The Ad Club announces 'Marquees' to recognize excellence in marketing

Having given marquee properties like the EMVIES, EFFIES, and ABBYs to the industry, The Advertising Club that has been a catalyst in developing the industry and a leading idea exchange platform, on Friday, announced another annual property ‘MARQUEES’, addressing the needs of marketers who form a large constituency of The Advertising Club.

The awards intend to recognize brands for their excellence in marketing, but also celebrate those that have come out successful despite facing numerous adversities, iterating the well-known adage “That which does not break you only makes you stronger”. The debut edition of The Marquees is slated to premiere in August, 2017.

The club has already found support for this new property with India’s largest news network, Network 18, coming on board as a Presenting Partner.

Speaking about the newly-constituted awards, Raj Nayak, President, The Advertising Club, said, “Brands operate in a dynamic and evolving environment where challenges are manifold and mostly unpredictable. It is hence important to recognize and honor creativity and effectiveness of brands that take challenges in their stride and emerge triumphant. The Marquees will play the role of acknowledging and cheering brands and marketing initiatives that have been game changers.”

Speaking about the raison d'être of the awards, Partho Dasgupta, Chairman, Marquee Awards, said, “We believe that brands are a force of change and influence in society. The awards will recognize all the elements of marketing with communication being just one of them. We are sure that the awards will emerge as an ultimate benchmark for excellence in marketing.”

Apart from the regular category awards for sectors such as FMCG, Banking, Auto, Insurance, Telecom & DTH, Consumer Durables, and E-commerce, the Marquees will also have “Marquee special awards” and will recognize brands that have made a name for themselves differently. Some of the examples of the special awards are: Conquering an impregnable fortress, Riding on an emerging wave, Reinventing for the better, Carving out a niche, and Traversing unchartered waters.

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking