The Ministry of Textiles is planning a global campaign through expos, marts, events and other communication to promote 'Brand India' in textiles, according to Union Textile Minister Shankersinh Vaghela. To start with, Texprocil (Cotton Textile Export Promotion Council) has announced that it will be setting up an office and showroom in New York in April 2005.
In the post-quota, post-MFA regime (Multi Fibre Agreement), with an even playing field in the textile trading arena, China and India are expected to dominate world trade in textiles and clothing. Also, foreign buyers who are now heavily dependent on China are keen to find alternate reliable sources of supply from India, according to the industry watchers.
"India's growth in exports will be driven by value-added made-ups and apparel as India has comparative advantages over its competitors. To give our textiles a positioning statement that goes with the 'Made In India' theme, the broad plank of our campaign should be based on attributes like good quality, ethnically aesthetic, reasonably priced textiles, with a focus on cotton-wear and handicrafts." Vaghela said.
According to a recent CRISIL study, the Indian textiles and apparel industry can achieve a size of $85 billion by 2010, which will be almost evenly procured from domestic business and overseas trade. The current export is at $14 billion and the ministry proposes to increase this to $50 billion in the next five years.
In promoting the 'Made in India' brand internationally, the ministry plans to promote niche products of special clusters such as Tirupur, Surat, etc., in such a way that the cluster-name spells quality and acceptability. These cluster/area products/brands are to be vigorously promoted in the international arena.
"We have not decided on the specifics of the campaign. After the budget is passed, we will go into the details. However, there will surely be a campaign through expos, marts, events and other communication in select cities of the world to promote Brand India in textiles," said the minister.
He added, "India is the flavour of the world now and we must take the best advantage of this for the sake of our growth. And, textiles is an important plank as it contributes 4 per cent to our GDP, has a 14 per cent share in manufacturing, 21 per cent share in exports and constitutes just 3 per cent in imports."