Tefal India household appliance, a subsidiary of French consumer products major Groupe SEB, is targeting a 35 per cent sales growth in home appliance segment this year, mainly through sales of ‘Moulinex’ range of goods. This also marks the return of ‘Moulinex’ to the Indian markets after three decades. While the brand is known to be a mass product in US and Europe, it is being positioned as a premium product here.
The company plans to tie-up with major retail chains, including Shoppers’ Stop in New Delhi and Mumbai for a shop-n-shop initiative to market our products followed by exclusive brand shops.
The company plans to offer over 100 products from Tefal and 45 from Moulinex. Home appliance brand ‘Moulinex’ was recently taken over by Groupe SEB, the parent company of Tefal India. Tefal is known for the non-stick cookware.
Source: Indian Express