Top Story

e4m_logo.png

Home >> Marketing >> Article

Tefal India targets 35% growth

07-September-2002
Font Size   16
Tefal India targets 35% growth

Tefal India household appliance, a subsidiary of French consumer products major Groupe SEB, is targeting a 35 per cent sales growth in home appliance segment this year, mainly through sales of ‘Moulinex’ range of goods. This also marks the return of ‘Moulinex’ to the Indian markets after three decades. While the brand is known to be a mass product in US and Europe, it is being positioned as a premium product here.

The company plans to tie-up with major retail chains, including Shoppers’ Stop in New Delhi and Mumbai for a shop-n-shop initiative to market our products followed by exclusive brand shops.

The company plans to offer over 100 products from Tefal and 45 from Moulinex. Home appliance brand ‘Moulinex’ was recently taken over by Groupe SEB, the parent company of Tefal India. Tefal is known for the non-stick cookware.

Source: Indian Express

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video