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Teachers to raise cheers to business, newscasters and sports achievers

Teachers to raise cheers to business, newscasters and sports achievers

Author | Malini Menon | Saturday, Nov 06,2004 8:36 AM

Teachers to raise cheers to business, newscasters and sports achievers

This season calls for celebration—celebration of achievers. Post Diwali, you can catch the achievers of the country receiving the Teachers’ Achievement Awards in Delhi on November 20. Other than the ‘star’ businessmen, don’t miss the ‘star’ newscasters, ‘star’ sportsmen and reel-life ‘stars’ rolling with some kudos for their achievement.

Allied Domecq Spirits and Wines (I) Ltd, with a turnover of £3,410 million worldwide, has shortlisted Kiran Karnik, B.S. Nagesh, Ajay Bijli, Deepak Puri and Sulajja Firodia Motwani as the final nominees for the business category. Rahul Dravid, Raghavendra Rathore, Pargat Singh, Mansher Singh, Narain Karthikeyan and P Gopichand are the final nominees for achievers in sports. Karan Thapar, Ajay Shukla, Govind Ethiraj, Srinivasan Jain and Sunit Tandon are the nominees for communication. Finally, for entertainment it is Farhan Akhtar, Rahul Bose, Santosh Sivan, Palash Sen and Shankar- Ehsaan-Loy.

However, the man who is likely to steal the show is Boman Irani, the host for the event. The co-host would be Manasi Scott, confirms Neeraj Kumar, General Manager, Marketing.

Harish Moolchandani, Managing Director, says, “Our journey with the awards has been constantly reinforced and bolstered by the enthusiastic response we have received from the nominees and the jury members. As like every year we have further added new elements to enhance the glory of the awards and we look forward to inviting a new set of achievers to our family.”

On the promotional strategy, Kumar says: “The communication we are doing is in two parts. First is the award itself, which is an exclusive affair on its own. The event would be backed by the multi-media campaign that would promote the event. We have tie-ups with NDTV (TV partner), India Today (print partner), RadioMirchi (Radio partner) along with the outdoor campaigns. On the second phase, there will be a change in campaign, which will salute the achievers who have won the award.”

“Publicis is handling the event and they are involved with us not only on in advertsing but also on the on-ground activities. The print campaign has been designed such that it invites the reader to know the achievers and the radio jingle goes as: I can’t, I can’t and then there is a male voiceover that says I can. This signifies achievement and that is the pace we wanted to give to this campaign,” says Kumar.

On the reason for associating themselves with achievement awards, he says: “Since four years we have stood by the fact that are product reaches out to the premium segment and our consumers, which entail the corporate, sportsmen, entertainers and journalists, are achievers in their own rights. So this is just a platform to recognise their contribution to the society.”

Moreover, the company has taken extra efforts to handpick members for the advisory panel this time. O.S. Kanwar, Subodh Bhargava, Piyush Pandey, Kris Srikkanth, Pritish Nandy, Louiz Banks and Ayaz Memon form this panel. The company has approached KPMG to validate the entire process of nomination and selection of both the nominees and the jury.

A three-member jury has been appointed for each category and comprises prominent individuals who too are achievers in their respective fields of work. K.P.S. Gill, Zafar Iqbal, Prakash Padukone, M.J. Akbar, Vinod Dua, Nalini Singh, Ramesh Sippy, L Subramanaim, Amjad Ali Khan, Dr. Anji Reddy and Ravi Boothalingam are the jury members.

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