Top Story

e4m_logo.png

Home >> Marketing >> Article

TE-A-ME's new campaign urges Donald Trump to drink more Green tea

26-July-2016
Font Size   16
Share
TE-A-ME's new campaign urges Donald Trump to drink more Green tea

An Indian tea company has delivered four years’ supply of green tea to Donald Trump. The special delivery went from TE-A-ME Teas in Kolkata, India, all the way to Trump Tower, New York. New Yorkers witnessed the delivery with delight and amusement as saree-clad Indian women rolled the package through 5th Avenue. The message is simple: “Mr. Trump, it’s never too late to cleanse yourself.”

 Even as Trump inches closer to becoming the world’s most powerful man, his extreme views have elicited strong concerns around the world. In a modern take of the Gandhian principle of peaceful persuasion, TE-A-ME Teas has taken a good-humoured approach to changing Trump for the better. The company believes that sending TE-A-ME Purify Green Tea can help achieve that. After all, green tea has been proven to fight against harmful free radicals and cleanse the mind and bodies, helping one regain a healthy balance!

 “TE-A-ME understands the positive power of green tea. We believe that green tea with all its goodness can help Mr. Trump, and in turn benefit his country and the world at large. We therefore prescribe at least three cups a day for Mr. Trump. If he needs more, we’ll be happy to provide,” says Sumit Shah, Managing Director of TE-A-ME Teas, a company owned by India’s largest tea exporter with a footprint in over 42 tea-consuming nations.

The campaign to get Donald Trump to drink the tea signals a change in Indian companies, with a new breed of entrepreneurs in the country being unafraid to be bold and step into global conversations with confidence and wit.

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Videocon D2H and Hindustan Lever continue to dominate BARC's Top 10 Brands and Top 10 Advertisers for week 45

The series will be telecast on SONY TEN 1 channels with English commentary and on SONY TEN 3 channels with Hindi commentary

The new TVC, which is created by Dharma 2.0, is a step towards keeping cities and surroundings clean