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TE-A-ME's new campaign urges Donald Trump to drink more Green tea

26-July-2016
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TE-A-ME's new campaign urges Donald Trump to drink more Green tea

An Indian tea company has delivered four years’ supply of green tea to Donald Trump. The special delivery went from TE-A-ME Teas in Kolkata, India, all the way to Trump Tower, New York. New Yorkers witnessed the delivery with delight and amusement as saree-clad Indian women rolled the package through 5th Avenue. The message is simple: “Mr. Trump, it’s never too late to cleanse yourself.”

 Even as Trump inches closer to becoming the world’s most powerful man, his extreme views have elicited strong concerns around the world. In a modern take of the Gandhian principle of peaceful persuasion, TE-A-ME Teas has taken a good-humoured approach to changing Trump for the better. The company believes that sending TE-A-ME Purify Green Tea can help achieve that. After all, green tea has been proven to fight against harmful free radicals and cleanse the mind and bodies, helping one regain a healthy balance!

 “TE-A-ME understands the positive power of green tea. We believe that green tea with all its goodness can help Mr. Trump, and in turn benefit his country and the world at large. We therefore prescribe at least three cups a day for Mr. Trump. If he needs more, we’ll be happy to provide,” says Sumit Shah, Managing Director of TE-A-ME Teas, a company owned by India’s largest tea exporter with a footprint in over 42 tea-consuming nations.

The campaign to get Donald Trump to drink the tea signals a change in Indian companies, with a new breed of entrepreneurs in the country being unafraid to be bold and step into global conversations with confidence and wit.

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