Boutique marketing communications firm Metigon Enterprises announced that it has hired senior public relations specialist Tayyab Imadi as Corporate Group Head at Mumbai. Imadi will spearhead Metigon’s corporate and financial PR practice.
Imadi joins Metigon from a 8-year stint at Ketchum Sampark and comes with over a decade’s experience in financial and corporate PR, including strategic planning, national execution and promotions. An expert in the BFSI sector, Tayyab has majorly contributed to the image management of Axis Bank, SBI Mutual Fund, Edelweiss and Muthoot Fincorp.
Bakul Gala, Director, Metigon Enterprises, said, “Metigon has strengthened its credentials in Corporate and Financial PR Practice with brands such as KBL, Praj Industries, HDFC ERGO and Angel Broking and looks to grow the practice with addition of senior resources such as Tayyab. With Tayyab’s credentials in campaign strategy and execution, we know he will add immense value to the practice.”
Established in early 2012, Metigon, the Mumbai-headquartered firm has established itself as an integrated marketing solutions firm with offerings in PR, events, public affairs and crisis management. The firm has a roster of senior professionals heading various regional operations and verticals, including Bakul Gala, Aarif Malik, David Francis, Aniket Phanse, and Suman Sharma. The firm works with several marquee brands such as HDFC ERGO General Insurance Company, COAI, Fortis Hospitals, Tata Sky, Kirloskar Brothers, Praj Industries Limited, Swipe Telecom, Electromech, Cranedge, Venky’s, and a host of lifestyle and entertainment brands and musicians.
Metigon was awarded ‘The Most Promising PR Agency of the Year’ award by the Public Relations Council of India (PRCI) in its debut year and continues to be one of the few firms offering an integrated marketing approach to its clients.