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Tatas 57th in global brand rankings

Tatas 57th in global brand rankings

Author | Source: Business Standard | Monday, Apr 28,2008 8:31 AM

Tatas 57th in global brand rankings

The Tata Group's acquisition spree has certainly not harmed the group's brand equity stakes. The group, one of India's biggest, has emerged as one of the largest global brands, according to a UK-based independent consultancy firm.

Valued at $11.4 billion, Tata is ranked 57th among top 100 brands listed by Brand Finance. The company's scope of work involves largely management and valuation of brands.

Coca-Cola heads the list followed by fellow American companies Microsoft, Google, Wal-Mart, IBM and GE, while UK's HSBC is placed 7th.

Expressing joy, R Gopalakrishnan, executive director of Tata Sons and member of the Group Corporate Centre (a decision-making body that defines and directs the business endeavours of the Tata Group), said it was for the first time that an Indian brand was listed among the world's largest.

"For the first time, an Indian brand has got into the list of the largest global brands, although it is number 57," he said.Referring to recent acquisitions, Gopalakrishnan said: "Each of them have a strategic significance for the company."

If you see the three biggest acquisitions in value, Anglo-Dutch steel company Corus is the biggest.

When completed and approved, Ford's Jaguar and Land Rover will be second and the third will be Tata Chemicals' purchase of General Chemicals."

He said the total amount spent on acquisitions by Tata was around $25 billion in the last 4 to 5 years. "Apart from the apparent glamour, it is hard work."

"A lot of Tata companies are focussed on extracting value from these acquisitions by setting up integration committees, cutting costs, enhancing values, market access, so on and so forth," Gopalakrishnan said.

He also said that the group had achieved "some significant progress" in South Africa in the last two to three years.

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