Top Story


Home >> Marketing >> Article

Tata to spend Rs 300 crore over next five years on brand building

Font Size   16
Tata to spend Rs 300 crore over next five years on brand building

The Tata group plans to spend around Rs 300 crore over the next five years on brand building. The group’s aim is to generate 60-70 per cent of its total revenues in the next ten years from branded products. In 1991, 10 per cent of the group revenue came from branded business. At present, the share of branded products in the total business is 40 per cent.

According to inside sources, three things would drive the group to support the brand-building exercise—delivering economic performance with consistency, growth with entrepreneurship and pride through people.

According to sources, the payback period for the Tata group's IT and telecom initiatives has been pegged at between seven and eight years.

Hitherto, the group has had company-led growth plans. Henceforth, the board of Tata Sons would decide on forays into new business and provide the performance matrix for individual group companies, which would then be responsible for chalking out their plans.


Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems