Telecom service provider Tata Teleservices Ltd has chalked out an aggressive growth path to increase its retail presence across India. The company will invest Rs 80-100 crore to increase the number of its outlets from 2,700 to 3,500.
Speaking on the occasion, Jehangir Ardeshir, President, Business Improvement Group, Tata Teleservices, said, “We have identified enhanced retail presence as a cornerstone of our strategy to double our customer base from the existing 12 million to 18 million by next year.”
The Tata Telecom retail model has been planned on a 2-tier approach – True Value Shoppes and True Value Hubs. While the True Value Shoppes are focused on customer assistance related to Tata Indicom products and services and a one stop solution for customers with regard to purchase and services, the True Value Hubs are ‘Integrated Service Centres’ offering end-to-end experience for customers. These are strategically located for high street retailing.
Meanwhile, Tata Telecom has also managed to enter the Limca Book of Records 2007 edition for inaugurating 100 True Value Shoppes across the country in a single day. Said Ardeshir, “It is truly a momentous occasion for us to achieve this path breaking record and entering the prestigious Limca Book of Records. We are grateful to our customers nationwide for their unflinching support in our services and for helping us achieve this feat.”
Tata Teleservices offers integrated telecom solutions to its customer base under the Tata Indicom brand name and uses the CDMA 3 GIX technology for its wireless network, operating in over 3,000 towns across 20 circles.