Top Story

e4m_logo.png

Home >> Marketing >> Article

Tata Tea plans to launch iced tea under Tetley brand

09-November-2002
Font Size   16
Share
Tata Tea plans to launch iced tea under Tetley brand

Tata Tea intends to foray into the iced tea market under its Tetley brand early next year. The company is currently gauging the market potential of this segment. It is also exploring opportunities to extend its existing brands to regional variations and new flavours within the hot tea segment over the next two years.

Tata Tea Ltd recently announced a series of initiatives being undertaken to retain Tata Tea's leadership position. The Tata Tea brand at present has a 6.7 per cent market share, according to ORG data. The revamp exercise of Tata Tea will include greater emphasis on the quality of tea, enhanced packaging, and a fresh brand communication.

According to company sources, Tata Tea's current penetration stands at over 11 per cent of all Indian households. The company's brand portfolio includes Tata Tea Premium, Agni and Agni Sholay in the economy segment, Kanan Devan, Gemini dust tea, Chakra Gold and Tetley.

Tags

The popular channel from the Viacom18 ‘s umbrella MTV Indies, which aired music by independent artistes, was replaced by MTV Beats, a 24x7 Hindi music channel in 2016

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Over the last 12 years, Cadbury 5Star has entertained viewers bringing to them ‘lost’ antics of the iconic duo of Ramesh and Suresh

As the brand sets its gaze towards the future, it was a clear direction to amplify the very feeling of this ‘attachment'

We list a few important stories that you may have missed in the week gone by