Tata Chemicals Limited, a global company with interests in businesses that focus on LIFE: Living, Industry and Farm Essentials, has today announced the launch of a new brand, Tata Sampann, under its Consumer Products Business.
Launched with a focus of delivering food products that fulfill everyday needs of nourishment, Tata Sampann will act as an umbrella brand which will house the current and the future food portfolio including the unpolished high-protein dal range and low-oil absorb besan made from 100 per cent chana dal.
On the brink of expanding its footprint in the foods category, the Consumer Products Business has adopted the singular strategy of providing tasty and authentic everyday nourishing food which will cater to the needs of home makers, without compromising on taste.
The creative elements of the repackaging of the product have been executed by DMA Yellow Works and Leo Burnett.
Speaking on the developments, Richa Arora, COO, Consumer Product Business- Tata Chemicals Limited stated, “We are pleased to announce the launch of Tata Sampann which will focus on offering everyday nourishing foods that form a part of the Indian thali, as they enable delivery of health and wellness to a wide cross section of consumers. As we expand further into the foods category, we felt that there was a need to create a new identity that would encompass the entire range. Tata Sampann stands for quality, authentic and high on nutrition products for healthy living. Through our products, we aim to enrich everyday meals with extra nutrition and extra joy.”
Tata Sampann has also launched a new communication campaign named ‘Goodness Ki Shuruaat’ to communicate the focus and benefits of its offerings.