Top Story


Home >> Marketing >> Article

Tata Motors unveils the revved up Safari Dicor

Font Size   16
Tata Motors unveils the revved up Safari Dicor

Tata Motors has launched the new avatar of the premium SUV Tata Safari with an indigenously developed Direct Injection Common Rail Engine. The Safari Dicor is priced between Rs 7.83 lakh and Rs 12.70 lakh ex-showroom, Delhi.

Safari Dicor has the latest diesel technology and has a power output of 115 PS. The company claims that it delivers best in class torque in 300 Nm at low rpm. The Dicor is available in three trim levels and 4x2 and 4x4 versions.

The Safari Dicor compliments the existing SUV range, currently comprising the 135 PS petrol and the 90 PS TCIC diesel variants, which also continue to be available in the face-lifted form.

On the launch, Dr V Sumantran, Executive Director-Passenger Car Business Unit, Tata Motors, said, “We have been selling 250-300 Safari vehicles per month and with the launch of Dicor, we hope to take this up by another 25 per cent.” Sumantran added that there were plans of upgrading other vehicles to the common rail engine technology, but it would be done gradually.

On the export plans, he said, “We are looking at markets like South Africa, Italy, Spain, Turkey and UK and are targeting the right vehicles.”

The indigenously developed 3 litre, Direct Injection Common Rail diesel engine has a 32-bit microprocessor that electronically monitors and controls pressure at the time of fuel injection into the engine, ensuring a highly receptive performance and enhanced fuel efficiency.

The new look Safari Dicor offers technology features like anti-submarine seats, anti-lock breaking system with electronic brake force distribution, 3-stage collapsible steering column, front airbags, crumple zones, among others.


Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO

The campaign film features PV Sindhu, Saina Nehwal, Kidambi Srikanth and Indian badminton mavericks, HS Prannoy, Ashwini Ponappa, Sai Praneeth, and Ajay Jayaram

We list a few important stories that you may have missed in the week gone by