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Tata Motors unveils new multi-utility lifestyle concept vehicle – Tata Cliffrider

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Tata Motors unveils new multi-utility lifestyle concept vehicle – Tata Cliffrider

India’s homegrown multinational auto major, Tata Motors, has unveiled its multi-utility lifestyle concept vehicle – the Tata Cliffrider – at the 76th Geneva Auto Show. The Tata Cliffrider is derived from the Tata ‘Crossover’ concept, which was unveiled at last year’s Geneva Auto Show.

“The Tata Cliffrider concept vehicle further demonstrates Tata Motors’ commitment to innovate and address new product categories,” said Ravi Kant, Managing Director, Tata Motors.

Sporting a silhouette like a high-slung sedan, the Tata Cliffrider combines lifestyle and sporty usage with the practical functionality of a pick-up truck. The concept showcases Tata Motors’ idea of how a utility product could evolve in the future for the discerning customer through a truly multi-purpose, multi-terrain usage of a car.

The exterior styling cues carry forward the visual theme of the Tata Crossover. The door trims show a continuity of form due to the disguised central pillar, with the front door hinged at its leading edge and the rear door at its trailing edge, allowing better access to the rear seats.

The interior emphasises space and elegance with an innovative ventilation system and driver-oriented instrumentation stylishly packaged in the steering column. Long beam lights mounted on the roll bar and a load-body suited to carry mountain bikes, skis or snowboards reinforce the “fun and adventure” image. It can also carry goods in the load tray, which can be hidden from view as well as protected from weather conditions by a sliding cover.

The vehicle is configured to be fitted with a range of Euro IV engines and includes a V6 petrol and next generation common rail diesel power trains. It would offer multiple airbags, ABS, traction control, navigation control and a host of other contemporary features. The Tata Cliffrider would be available in 4x2 as well as 4x4 versions.


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