Top Story

e4m_logo.png

Home >> Marketing >> Article

Tata Motors takes the activation route for Tata Sumo Gold

26-October-2013
Font Size   16
Share
Tata Motors takes the activation route for Tata Sumo Gold

Tata Motors recently launched an upgraded version of its entry-level SUV Sumo Gold. The launch was supported by a campaign, titled ‘Stop the Unstoppable Car’, which took users through multiple challenges and piqued their interest in the car. The activity was also hosted on the Tata Sumo official website.

The campaign was supported on the mobile medium, which targeted millions of impressions on premium and non-premium news, business, finance, sports, entertainment genres across OS systems in the urban markets. The rural market was targeted via outbound dealer activities with offers and schemes. The media was skewed towards males, 25+, Sec B.

The objective of the activity was to make the user aware of the new features of the car in an interactive manner by building a story around the same and by throwing a challenge to try and stop the ‘unstoppable’ car. The activity was run pan India.

Speaking to exchange4media, Delna Avari, Head - Marketing Communication & Services, Tata Motors said, “With the new Tata Sumo Gold, we are positioned with an offering for the personal segment buyer, offering tried and tested qualities of begin powerful, rugged, spacious and comfort, offering maximum utility, with inbuilt entertainment, values that a personal car buyer would like to have.”

Avari added, “The new Tata Sumo Gold has been conceived keeping in mind keeping these current trends, with customer feedback playing an important role in offering them with a comfortable entry-level SUV that is not only convenient to own, but also offers maximum utility and driving pleasure.”

Tags

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems