Tata Motors, the country’s largest automotive player and among the top 10 truck and bus manufacturers globally, today, announced the appointment of Bollywood film star Akshay Kumar as the brand ambassador for its Commercial Vehicle Business Unit. Indian cinema’s ‘original Khiladi’ will make his blockbuster entry in this new role at the launch of Tata Motors’ latest offering in Commercial Vehicles, slated for January 2017.
Ravindra Pisharody, Executive Director, Commercial Vehicle Business Unit, Tata Motors, said, “We are delighted to announce versatile and reliable Bollywood actor Akshay Kumar as the new face of Tata Motors’ Commercial Vehicles Business Unit. Akshay embodies dynamism, popularity, machismo, performance, and style. More importantly, he blends well with the core values of Tata Motors’ Commercial Vehicles Business: trust, reliability, responsibility, and good leadership. Besides, today, we are catering to an audience that defines the driven, ambitious, forward-moving, non-stop pulse of India, and Akshay understands the pulse of this audience well. That is why, with careful selection and preparation, he goes on to entertain and enthral his fans with one performance after another. Just as Tata Motors constantly endeavours to understand the ever-changing needs of its customers and builds innovative platforms to provide customised products and solutions catering to different segments. We are confident that Akshay’s popularity will further help complement and articulate the future direction of the Tata Motors commercial vehicles brand.”
Speaking about his association, actor Akshay Kumar said, “The Tata brand is one that most of us have grown up with and now to be associated with them is indeed an honour. No one understands Indian trucking better than Tata’s and there couldn’t have been a better and more apt brand to promote. It was fun being in the driver’s seat of one of those monster machines, during a product shoot.”
Tata Motors’ association with Akshay Kumar for Commercial Vehicles will be supported by a high-decibel, multi-media campaign, beginning in the first week of January 2017. Besides products and solutions, the actor will be actively involved in a host of innovative marketing and customer experience initiatives to be rolled out by Tata Motors.
Tata Motors has been the market leader in India in Commercial Vehicles with a product range from sub 1 tonne to 49 tonne load applications. The company has been a pioneer in introducing innovative platforms like Ace, Prima and building customized solutions for all segments, including the defence business. The company has rolled out a series of initiatives to deliver best customer value, with technology being at the forefront. Today, the Tata Motors stable accounts for more than 70% of the last mile cargo-running mini-trucks in the country.