Tata Motors has launched the latest LPT 909 EX turbo truck in the six-ton payload segment. The youngest product from the stable of the Rs 16,000-crore commercial vehicle major is priced at Rs 6.25 lakh, and positioned as a vehicle for day-to-day distribution. For the truck, the group has plans to increase its 146-strong distribution network in the running fiscal.
Explained Shyam Mani, VP (Sales and Marketing), Commercial Vehicle Business Unit, “The new truck comes with a strengthened suspension and chassis. It has a sports turbo-charged intercooler charger, which provides a high torque.” As Mani believed, all these factors would contribute to greater revenue and more uptime for users. According to him, the demand for these vehicles has seen an upswing of 36 per cent.
Interestingly, Tata Motors, with a claim of 60 per cent of the market, is hardly seen in print or on the tube. “We never use print or electronic media advertising to market our trucks. Instead, we rely on the dealer network, which organises direct customer interaction programmes on a regular basis. Keeping this strategy in mind, the customer contact points, numbering 210 at present, will be enhanced this year,” said Mani.