Top Story

e4m_logo.png

Home >> Marketing >> Article

Tata Motors rolls out latest turbo truck

09-August-2004
Font Size   16
Share
Tata Motors rolls out latest turbo truck

Tata Motors has launched the latest LPT 909 EX turbo truck in the six-ton payload segment. The youngest product from the stable of the Rs 16,000-crore commercial vehicle major is priced at Rs 6.25 lakh, and positioned as a vehicle for day-to-day distribution. For the truck, the group has plans to increase its 146-strong distribution network in the running fiscal.

Explained Shyam Mani, VP (Sales and Marketing), Commercial Vehicle Business Unit, “The new truck comes with a strengthened suspension and chassis. It has a sports turbo-charged intercooler charger, which provides a high torque.” As Mani believed, all these factors would contribute to greater revenue and more uptime for users. According to him, the demand for these vehicles has seen an upswing of 36 per cent.

Interestingly, Tata Motors, with a claim of 60 per cent of the market, is hardly seen in print or on the tube. “We never use print or electronic media advertising to market our trucks. Instead, we rely on the dealer network, which organises direct customer interaction programmes on a regular basis. Keeping this strategy in mind, the customer contact points, numbering 210 at present, will be enhanced this year,” said Mani.

Tags

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

Of the 116 upheld ads, the majority belonged to healthcare and education

The study also revealed that 33 per cent Indians said that they are willing to pay for products using their mobile phone

The growth of mobile adex will help boost overall digital ad spend to Rs 8,000 crore, as per eMarketer’s latest media ad spend forecast