Tata Motors, India’s homegrown automobile company, has crossed a significant milestone in its emergence as a major global passenger car manufacturer. On October 21, the company crossed the one-million sales mark (including exports), since the first passenger car, the Tata Sierra, was rolled out in 1991.
Earlier on October 2, the company had produced its one millionth passenger car. It must be also noted that last year Maruti had achieved this target, and with crossing the one million sales mark, Tata Motors has become the second company to do so.
Of the one million cars sold in the last 14 years, about 936,000 cars have been sold in India and the over 64,000 in various countries abroad. Of them, over half a million were Indicas, over 300,000 Sumos, close to 100,000 Indigos and about 40,000 Safaris.
Tata Motors is India’s second largest passenger vehicle player in the domestic market with a market share of 16 per cent. Starting with the Tata Sierra and the Tata Estate in 1991-92, the company launched Sumo in 1994, Indica, India’s first fully indigenous car, and Tata Safari, India’s first thoroughbred sports utility vehicle, in 1998, the Tata Indigo in 2002 and the Indigo Marina in 2004. All the five models currently in the company’s product portfolio have defined new segments on launch.
“We are happy with this performance and look forward to many such landmarks in the near future also. As of now, there is no special campaign planned for celebrating this landmark. There are a few other plans like we will be launching small cars in 2008, but concrete details will be divulged at a later stage,” a company spokesperson said.
Over three million Tata vehicles, including commercial vehicles, ply on Indian roads. Besides India, Tata Motors has made significant inroads abroad as well. The company’s commercial and passenger vehicles are already being marketed in several countries in Europe, Africa, the Middle East, South East Asia, South Asia and Australia.