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Tata launches new range of Safari

13-November-2002
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Tata launches new range of Safari

Tata Engineering launched of a new range of its premium SUV -The Tata Safari for the year 2003. Priced between Rs.7.76 to 10.16 lakhs, the new Safari EX & LX come equipped with new interiors and cabin features aimed at providing increased drive comfort and enhanced ergonomics.

Says Rajiv Dube, VP- Commercial, Passenger Car Business Unit, Tata Engineering, "The Safari has been a trend-setter. Ever since its launch five years ago, the Safari has created a niche for itself and has fulfilled the need for a luxury sports utility vehicle in the domestic market. By launching the new Safari EX and upgrading the Safari LX, we believe we have enhanced the promise of luxury and comfort while providing intrinsic value to our discerning customers."

Safari EX comes with an added array of standard comfort and convenience features in the new Safari EX with features like dual-zone air conditioning with an additional roof and a high-end music system. Safari EX now sports standard equipment in the form of new door trims, body colored door handles and ORVMs, leather stitched gear-knob, a leather-wrapped steering wheel, new switchgear with improved tactile feel and a new understated metallic colour tone in its interiors.

In addition, the Safari EX claims to have the quietest passenger cabin in its class, twin-pot calipers with tandem booster to ensure more effective braking system and a tuned up suspension mechanism to provide better ride quality. Safari EX is priced between Rs. 9.23 to 10.16 lakh and Safari LX is priced between Rs. 7.76 to 8.77 lakh.

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