Top Story

e4m_logo.png

Home >> Marketing >> Article

Tata Coffee targets No 2 slot in branded segment

02-December-2004
Font Size   16
Tata Coffee targets No 2 slot in branded segment

Tata Coffee Ltd plans to emerge as the number two brand in the packaged coffee segment, said Hamid Ashraf, managing director, Tata Coffee Ltd. Addressing a press conference here on Wednesday, he said the company over the past four years had strengthened its brand equity with the launch of Mr Bean and had several plans to increase its marketshare considerably in the coming years.

He said the company had clocked a turnover of Rs 180 crore for the fiscal 2003-04. In the next few years, the company plans to achieve a turnover of Rs 500 crore. The ultimate aim of the company is to emerge as an FMCG firm in the domestic market.

Tata Coffee will be reducing its commodity business and will focus more on products. He said that Tata Coffee was currently one of the leading exporters of instant coffee and would focus more on such products in the future other than focusing on selling coffee beans. The company plans to increase its value addition business from the current level of 60% to 100% in the next two to three years, he added.

He said that there had been significant growth in ‘Jiffy’, the coffee vending business. There has been a spurt in instant coffee business with the company registering a growth of 30% in exports in the first half of the current fiscal.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...