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Tata Capital unveils new brand identity; focuses on core attributes

Tata Capital unveils new brand identity; focuses on core attributes

Author | exchange4media Mumbai Bureau | Saturday, Dec 20,2008 6:58 AM

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Tata Capital unveils new brand identity; focuses on core attributes

Tata Capital Ltd, a wholly-owned subsidiary of Tata Sons Ltd, has announced its new brand identity, which focuses on positioning its core brand attributes and creating a deeper customer connect. The identity positions the financial company along the brand promise of ‘We only do what’s right for you’.

Speaking on the new brand identity, Praveen P Kadle, Managing Director, Tata Capital, said, “The debut year for Tata Capital has been momentous. We are on track with our growth plans as we continue to remain bullish on the long-term potential of the Indian financial services sector. We now feel that it is imperative to unlock the true identity of the brand that Tata Capital is. It is with this premise that we unveil our brand promise.”

The brand proposition reflects to deliver financial solutions that are right as per the needs of the customers as well as the society at large. Taking the branding exercise a step forward, Tata Capital also launched its signature tune, which has been composed by the melodious trio of Shankar Mahadevan, Ehsaan Noorani and Loy Mendonca.

Added Kale, “We aim to combine genuine care with expertise to give our customers only what is right and nothing less. Our brand proposition – ‘We only do what’s right for you’ – reflects our firm resolve in this regard.”

Tata Capital is registered with the Reserve Bank of India as a systemically important non-banking financial company and aims to fulfil the diverse needs of retail and institutional customers, directly or through its subsidiaries, via seven areas of business – Retail Finance, Corporate Finance, Investment Services, Investment Banking, Private Equity, Wealth Management and Rural Finance.

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