Top Story


Home >> Marketing >> Article

Tata Capital unveils new brand identity; focuses on core attributes

Font Size   16
Tata Capital unveils new brand identity; focuses on core attributes

Tata Capital Ltd, a wholly-owned subsidiary of Tata Sons Ltd, has announced its new brand identity, which focuses on positioning its core brand attributes and creating a deeper customer connect. The identity positions the financial company along the brand promise of ‘We only do what’s right for you’.

Speaking on the new brand identity, Praveen P Kadle, Managing Director, Tata Capital, said, “The debut year for Tata Capital has been momentous. We are on track with our growth plans as we continue to remain bullish on the long-term potential of the Indian financial services sector. We now feel that it is imperative to unlock the true identity of the brand that Tata Capital is. It is with this premise that we unveil our brand promise.”

The brand proposition reflects to deliver financial solutions that are right as per the needs of the customers as well as the society at large. Taking the branding exercise a step forward, Tata Capital also launched its signature tune, which has been composed by the melodious trio of Shankar Mahadevan, Ehsaan Noorani and Loy Mendonca.

Added Kale, “We aim to combine genuine care with expertise to give our customers only what is right and nothing less. Our brand proposition – ‘We only do what’s right for you’ – reflects our firm resolve in this regard.”

Tata Capital is registered with the Reserve Bank of India as a systemically important non-banking financial company and aims to fulfil the diverse needs of retail and institutional customers, directly or through its subsidiaries, via seven areas of business – Retail Finance, Corporate Finance, Investment Services, Investment Banking, Private Equity, Wealth Management and Rural Finance.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...