The brand Tata has grown manifold and has strengthened its premier position over the years. Tata has made 12 acquisitions from January 2000 to December 2004 worth over $1.5 billion.
Sharing the evolutionary growth of the Tata brand in the Capital on Tuesday, R Gopalakrishnan, Executive Director, Tata Sons Ltd, said that the brand value of the group companies and products had gone up to Rs 24,396 crore.
Speaking about the characteristics of the brand and the direction that Tata would tread in the future, Gopalakrishnan, said, “We want to reaffirm the heritage and reassert ambitions and shape the future by focusing attention on chosen businesses, lead in the businesses that it is in, use capital more efficiently than its costs and earn more to return more to society.”
Tata Sons, which takes a brand equity and promotion fees from the listed group companies for building up brand Tata, feels that there is a lot of future for the group in areas like steel and soda ash, where it has made global acquisitions. The group has plans to invest around Rs180,000 crore in the next 8-10 years.
While talking about the brand image, Gopalakrishnan highlighted the lead that Tata had over its peers on the basis of its affinity and relevance aspects.
For the record, the last valuation was done in 1997 wherein five companies were covered in depth and the brand value at that time was Rs 3,700 crore.