Tanishq, India’s leading national jeweler, has introduced the ‘Tanishq Lightweight colors’ collection across all its outlets in India. It is an intricate collection of pure 22 kt, lightweight jewellery, reflecting international fashion trends. The collection was unveiled at a press conference in Mumbai yesterday, and in line with the international range of colours, the collection is embellished with colorful beads, enamel and stones. Tanishq claims that the collection offers designs which come with the benefit of affordability. The starting price for neckwear is as low as Rs 10,000.
Speaking on the occasion, Abhijit Achwal, Head (West), Tanishq said, “Internationally, colours are becoming a rage and we are now beginning to witness this shift even in India. Tanishq understands the Indian consumer and reaffirms its position as a design leader by taking the initiative to launch the ‘Lightweight Colors’ collection for summer 2004. The collection is bound to add a splash of colour to the Indian woman’s jewellery collection.”
The collection is made with 22 kt gold which is pure and certified. All Tanishq showrooms across the country use an internationally acclaimed device called the karatmeter for measuring gold purity.
Tanishq which is the jewellery group of Titan industries Ltd (promoted by TATA group), has recorded a sales turnover of Rs 345 crore for the financial year 2002-2003. It has over 66 boutiques in 51 cities across India and its retail sales have been growing at the rate of 52 per cent every year.
Our typical marketing budget is usually 10 per cent of the topline spend