Top Story


Home >> Marketing >> Article

Tanishq plans foraying into European markets

Font Size   16
Tanishq plans foraying into European markets

Branded jewelry major Tanishq is planning to further expand its wings in the international market. Marketing Head Ruchira Puri said the group was looking at exports to European countries. At present, Tanishq is exporting jewelry to the markets of Singapore and Middle East.

At present, Tanishq mops up Rs 100 crore per year as export revenue. The Rs 500-crore Tata group company is anticipating an increase of 40 per cent in exports this fiscal. Elaborating on the export proposition, Puri said, “Demand for Indian jewelry is on an increase in the international markets. Keeping the demands of international customers in mind the designs have to be adapted to suit different tastes.”

Launching the latest festive collection today, Puri said the new range has been adequately priced from Rs 900 onwards. The festive range comprises designs that bring together a fusion of modern and traditional style. The collection is available in both gold and diamond-studded forms. The print and electronic campaign on the new range will hit media tomorrow. The campaign will talk about the 22-carat gold collection and the latest diamond collection, ‘Amra’. Lowe has developed the campaign. Tanishq spends around four per cent of the annual turnover in various marketing and advertising activities.

The Tanishq retail chain includes 69 exclusive boutiques in 54 cities across the country. The number of these retail outlets across the country will also be increased this fiscal, informed Puri.


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking