Branded jewelry major Tanishq is planning to further expand its wings in the international market. Marketing Head Ruchira Puri said the group was looking at exports to European countries. At present, Tanishq is exporting jewelry to the markets of Singapore and Middle East.
At present, Tanishq mops up Rs 100 crore per year as export revenue. The Rs 500-crore Tata group company is anticipating an increase of 40 per cent in exports this fiscal. Elaborating on the export proposition, Puri said, “Demand for Indian jewelry is on an increase in the international markets. Keeping the demands of international customers in mind the designs have to be adapted to suit different tastes.”
Launching the latest festive collection today, Puri said the new range has been adequately priced from Rs 900 onwards. The festive range comprises designs that bring together a fusion of modern and traditional style. The collection is available in both gold and diamond-studded forms. The print and electronic campaign on the new range will hit media tomorrow. The campaign will talk about the 22-carat gold collection and the latest diamond collection, ‘Amra’. Lowe has developed the campaign. Tanishq spends around four per cent of the annual turnover in various marketing and advertising activities.
The Tanishq retail chain includes 69 exclusive boutiques in 54 cities across the country. The number of these retail outlets across the country will also be increased this fiscal, informed Puri.