The 2014 edition of exchange4media Conclave is all set to be hosted on 30th September, 2014 with international marketing stalwarts coming together on one stage, to deliberate over this year’s theme, ‘Marketing: The Future is Technology’.
One of the distinguished speakers this year is John Sheehy, President, Global Operations, Starcom Mediavest. Sheehy will be speaking on ‘Staying Ahead of #WhatsNext in Media’.
Sheehy is of the opinion that in view of the disruptive change caused by technology, media agencies today have two options – fight or flight. He will discuss how agencies must fight this disruption by embracing and connecting new dots like programmatic, data & analytics, search and content. During his presentation, Sheehy will give examples of how this is taking shape at SMG, and where he believes the future lies.
Vishnu Mohan, CEO, Havas Media APAC, who is also one of the speakers at the Conclave this year, will speak about ‘Marketing: As good as it gets – Tryst With Technology’. While consumption is key to a brand’s survival, be it product, value or service, technology has dramatically changed patterns of consumption. The change in the last five years has equalled the change in the last five decades. Mohan will talk about how this change has occurred, in terms of how an idea used to be the end result of thinking, now it all begins with an idea in a technology-driven marketing age. The idea today builds towards an ever-changing product, addressing customer needs in real time.
The Conclave will capture the true essence of the contribution, disruption and revolution that technology has brought in the world of marketing with thought leaders like Tim Andree, Executive Chairman, Dentsu Aegis Network & Executive Vice President, Member of The Board, Dentsu Inc, Dominic Proctor, President, GroupM Global, Geetu Verma, Executive Director, Foods & Refreshment, Hindustan Unilever, Michael Wall, Global CEO, Lowe & Partners, Mike Cooper, Worldwide CEO, PHD, and Vikram Sakhuja, Global CEO, Maxus.
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