Reliance Entertainment Ltd has announced their strategic investment in California-based Talenthouse and the formation of their joint venture, Talenthouse India.
Talenthouse is the world’s leading platform for creative collaboration, identifying and providing a platform to fresh talent, and has also been associated with world renowned artists like Paul McCartney, Lady Gaga, Maroon 5, Justin Timberlake, Rihanna, Naomi Campbell, Rod Stewart, Brett Ratner, Queen, and Kylie Minogue, among others.
Talenthouse addresses artists working in diverse fields such as design, music, film, fashion, art, dance and photography as well as their supporters. Through Talenthouse artists can connect to each other. It also hosts opportunities to work with established artists and brands.
In order to help budding artistes showcase their talent, Talenthouse is giving them the opportunity to upload their recorded videos, the best of which would be selected through a rigorous process. The winner would get an opportunity to perform live at the Metallica concert being held in Delhi-NCR in October-end during the inaugural F1 Indian Grand Prix.
Talenthouse has used viral marketing as their main tool. They have created a Facebook community to create the buzz.
Speaking about the launch, Arun Mehra, CEO, Talenthouse, said, “There is an artist in each and every one of us. To give the budding talent in India the right platform, Talenthouse decided to venture into this country.” So far, this platform has identified 250 bands from Mizoram to Bhatinda. The company is sure that within a year, it will create a lot of opportunities for these talented people. The company will be coming up with opportunities every month for the youth to showcase their talent.