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Talent matters, not gender, says TOI campaign #NoConditionsApply

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Talent matters, not gender, says TOI campaign #NoConditionsApply

This International Women’s Day, The Times of India brings together multiple voices and discovers inspiring stories through which women across the country are winning over *conditions to achieve their aspirations. The campaign features Delhi’s MMA fighters who share what it means to fight-like-a-girl, ace women comedians who quip with smart repartee on sexist comments, Pune’s warrior women excelling in Mardani Khel, college theatre groups that blatantly question gender biases and many more unique stories. Furthermore, these achievers are joined by Priyanka Chopra, Alia Bhatt, Kareena Kapoor Khan, Sonam Kapoor, Deepa Malik, Shalini Saraswathi, Sakshi Malik, and others who share their stories of how they have shattered the *conditions put on them to achieve their dreams.

The campaign #NoConditionsApply raises pertinent questions as to why the society still has different rules for daughters and sons. Why people expect a woman to be strong, yet her independent views are trolled. Why people tell her to dream big, but don’t allow her to challenge traditions. Why she is expected to work hard, but not have an expectation of equal pay. The crimes against women make it to headlines often, but few see the daylight of true justice. And, in the end, the shame is always a burden for her to bear. Across the country, the rules for men and women are almost always never the same.

The stories shared bySakshi Malik, Deepa Malik, Shalini Saraswathi, and Alia Bhatturge women to take charge of their own destinies.

Flagging off the campaign, Alia Bhatt says, “We would've lost so much talent across fields had women not decided to give their aspirations a shot.” Talking about her views on #NoConditionsApply, actor Priyanka Chopra says, “It starts with a bigger conversation around feminism, which is about making decisions for ourselves without being judged, and with the same freedom that men have enjoyed for so many years.” Deepa Malik shares her secret to beat the conditions saying, “When you are passionate about something, the whole universe comes together to help. It all starts with faith in yourself and your determination. No conditions apply when it comes to achieving your dreams.”

The Times of India is celebrating #NoConditionsApply across all its 45+ youth-centric supplements like Bombay Times, Delhi Times, Chennai Times, Bangalore Times, Ahmedabad Times, Calcutta Times, Hyderabad Times, Pune Times, etc.

Tags The Times of India

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