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Tackling disruption by connecting the dots: John Sheehy @ exchange4media Conclave

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Tackling disruption by connecting the dots: John Sheehy @ exchange4media Conclave

This year’s edition of exchange4media Conclave has brought together global leaders of repute to forecast the trends in marketing, defined by technology.

The Conclave theme is ‘Marketing: The Future is Technology’, and John Sheehy, President, Global Operations, Starcom Mediavest is one of the celebrated thought leaders who will speak about ‘Staying ahead of #WhatsNextInMedia’. Sheehy will talk about the future-defining insights that can change the way we perceive and operate in the fields of advertising, marketing and communications. In a world which is experiencing constant flux brought about by technology, Sheehy will touch upon the key insights that can drive a perfect combination of technology and marketing going forward. He will discuss how agencies must fight this disruption by embracing and connecting new dots like programmatic, data & analytics, search and content. During his presentation, Sheehy will give examples of how this is taking shape at SMG, and where he believes the future lies.

Other renowned speakers this year are Tim Andree, Executive Chairman, Dentsu Aegis Network & Executive Vice President, Member of The Board, Dentsu Inc, Dominic Proctor, President GroupM Global, Geetu Verma, Executive Director, Foods & Refreshment, Hindustan Unilever, John Sheehy, President, Global Operations, Starcom Mediavest, Michael Wall, Global CEO, Lowe & Partners, Mike Cooper, Worldwide CEO, PHD, Vikram Sakhuja, Global CEO, Maxus and Vishnu Mohan, CEO, APAC Havas Media.

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