The Advertising Club has announced the differentiated “Marquees 2017” awards, which intend to recognise brands across categories for their excellence in marketing, building sustainable and path breaking brands. Chairing the jury for the awards in its debut year will be industry thought leader CEO and Managing Director, Hindustan Unilever Limited.
Speaking about the Marquees awards, Raj Nayak, President, The Advertising Club, said, “Brands have an inspiring role to play in society and ‘Marquees 2017’ is a great initiative constituted towards recognising marketers and their groundbreaking campaigns that have been a catalyst of social change. Mr. Sanjiv Mehta with his experience of leading a brand at the forefront of innovation and inclusivity is sure to bring great perspective and insight into the jury deliberation process for the debut edition of this unique awards.”
Speaking about the newly instituted awards from The Advertising Club, Mehta said, “This is a great initiative from Advertising Club which looks at awarding the excellence of marketers. With increasing competition, the holistic marketing of a brand is what plays a decisive role in making the brand a category game changer. Marquees is a step towards recognising this excellence in marketing that requires a great blend of insight, instinct and resilience. I am glad to be chairing the Jury for the first ever Marquees and am looking forward to judging some cutting-edge initiatives.”
Speaking about the awards and Mehta chairing the awards jury, Partho Dasgupta, Chairman, Marquees, said, “To cater to evolved consumers who seek effective communication, brands today are challenged to create clutter breaking campaigns that set new benchmarks in marketing. Recognising and felicitating such marketers and their ingenuity is the Marquees. The awards is one of those rare platforms that will honour not only the brand but the brand custodians for their ideas and innovation.”
Marquees is set to be a grand affair bringing together thought leaders and industry veterans from Advertising, Marketing and Media Fraternity. The awards endeavours to evaluate and recognise success of the brands by judging them basis not only just how they advertised across platforms, but also taking into account the important factors like the pricing, distribution and purpose the brand served for the consumers at the end of the day. The awards will adjudge brands and individuals across 3 classifications:
1) “Category Awards” honouring inspiring work under the product categories of FMCG: Foods, FMCG: Beverages, FMCG: Personal Care, FMCG: Household Care, Auto: 2 wheelers, Auto: 4 wheelers, Household Durables, Mobile Devices, Mobile Services, Banking, Insurance, E-commerce
2) “Special Awards”, recognising brands which have been brought alive through great story telling and exceptional and differentiated initiatives that have redefined the category. Some of the awards in the category are “Revival of a stagnant category”, “Re-inventing for the better”, “Carving out a niche”, “Riding on an emerging wave”, “The Phoneix”, “Conquering an impregnable fortress” and “Traversing unchartered waters”.
3) MARQUEES will also give away a coveted “Green Award” which aims to honour brands that have strived and conquered, by keeping a close focus on environment sustainability.
The debut edition of The Marquees is slated to premiere in August, 2017.