Suzuki Motor Corporation (SMC), Japan, has finally decided to take action against those companies that used the ‘Suzuki’ brand name illegally. SMC on December 7 filed suits in the Delhi High Court against 10 Indian companies using ‘Suzuki’ as trademark / part of their corporate names.
Through the suits, SMC has sought injunction against the use of the word ‘Suzuki’ by these companies, which are in various businesses like finance, textile manufacture, spinning and weaving. These companies have no connection with SMC and the use of the word ‘Suzuki’ by them creates the impression that these companies are connected to SMC.
SMC has filed the aforesaid suits as these companies are continuing to use the word ‘Suzuki’ despite cease and desist notices.
In India, SMC has granted license to Maruti Udyog Ltd (for cars) and Suzuki Motorcycle India Pvt Ltd (for motorcycles and other two-wheelers) to use the ‘Suzuki’ brand name.
Earlier, on May 25, 2005, SMC had filed a suit in the Delhi High Court against a proprietorship firm calling itself ‘Suzuki Motors’ without the permission of the company. On May 27, 2005 SMC successfully obtained an interim injunction restraining the said firm from using the word ‘Suzuki’ as part of its corporate name.