India is vast with huge market potential but extreme diversity in its markets. The diversity in cultures, languages, dialects and socio-economic groups pose a unique challenge to today’s marketers to communicate their brand messaging effectively to the target audience with culturally and linguistically nuanced communication.
Thus in a culturally diverse country like India, 'Diversity Marketing’ assumes tremendous importance. It provides the marketer the ability to customize a product or a service as per preference of the consumer group and communicating it through a medium as well as the messaging, which resonates with the consumer group and makes them adopt the product or service at a faster rate.
To explore the exciting breakthroughs in ‘Diversity Marketing’, SureWaves - the media convergence pioneer, is organizing a special roundtable discussion titled ‘Diversity Marketing: The Next Big Challenge for E-Commerce in India’ as a platform for thought leadership on August, 12, 2015 in Bangalore. The session will see top marketing minds from the e-commerce sector - Shoumyan Biswas - Head, Brand Marketing at Flipkart; Manu Prasad - Director of Brand Marketing, Urban ladder; Kaushik Tiwari, Vice President Marketing & Communication at Bharat Matrimony; Kavita Chowkimane, GM, Marketing, Portea Medical; Jidesh Haridas, Head of Marketing and Sales at CapriCoast.com; Vineet Sehgal, Chief Marketing Officer, Quikr; Pallavi Chopra - Head of Marketing at redBus.in; Anshul Khandelwal, VP, Marketing at Bluestone and Vatsala Kothari, Brand Evangelist, Zivame; who will be sharing their perspectives on how ‘Diversity Marketing’ can propel explosive growth for the E-commerce industry. Moderating the discussion will be industry veteran, Anita Nayyar, CEO India & South Asia at Havas Media. In her 30+years in the industry, she has managed mega portfolio of brands across sectors, thus enabling deep insights on the facets of Diversity Marketing.
The roundtable discussion will highlight the marketing challenges faces by the E-Commerce sector and what are the key communication/marketing mediums they can use to engage their vast and diverse consumer base. The session will also focus on how the attempt to address local needs of consumers within a diverse, segmented TG, has led to various marketing innovations from the e-commerce sector.
The Delhi edition of the E-Commerce Power Breakfast on Diversity Marketing, presented by SureWaves in partnership with Exchange4media, will be held on 19th August 2015. SureWaves is a next-generation media company that is mapping, aggregating and consolidating audiences across diverse consumption markets and consumers across India, through information technology and knowledge tools.