With multiple languages, varied cultural nuances and individual preferences, the Indian consumer poses a unique challenge to marketers. ‘Diversity Marketing’ thus assumes enormous significance in India, which has a huge market potential but with extreme diversity in its markets. To explore perspectives on the topic with specific reference to the BFSI sector, SureWaves, media convergence company is organising a roundtable titled ‘Diversity Marketing- The BFSI Marketer’s Challenge’ as a platform for thought leadership on the 4th of June in Mumbai.
Industry veteran, Niloufer Dundh, Founder & CEO Ventes Avenues will moderate the discussion. In a career spanning over 23 years, Dundh has worked across markets in India & the Middle East in senior roles focused on Sales, Marketing & Strategy across media platforms such as Print, Radio, Television, OOH, DTH, Internet & Mobile.
The panelists include leading BFSI marketers like Abhijit Shah - Head of Marketing, Digital and Customer Experience, ICICI Prudential AMC, Alok Kalra- Head-Marketing, Reliance Life Insurance, Braj Kishore- Head- Brand & Corporate Communication, SBI Life Insurance, Meera Haridas- Assistant General Manager- Marketing & Corporate Communication, Bank of Baroda, Pradeep Pandey- Chief Marketing Officer, Future Generali India Life Insurance, R. Balaji- Vice President- Marketing & Strategy Mahindra Finance, Sevantika Bhandari- Senior VP & Head Marketing – DHFL, and Tamanna Khanna- Head – Marketing, IndiaFirst Life Insurance.
The discussion will focus on the marketing challenges faced by the BFSI sector, in order to exploit opportunities like financial inclusion etc. and key marketing channels that could be used to effectively communicate about a multitude of complex financial products to a vast, diverse potential consumer base. It will also touch upon the utilization of gateways to local advertising media to build brands & generate business, by addressing local needs of consumers within a diverse, segmented TG.
SureWaves is a next-generation media company that is mapping, aggregating and consolidating audiences across diverse consumption markets and consumers across India, through information technology and knowledge tools.