Top Story


Home >> Marketing >> Article

SureWaves to host BFSI roundtable on ‘Diversity Marketing’ in partnership with exchange4media

Font Size   16
SureWaves to host BFSI roundtable on ‘Diversity Marketing’ in partnership with exchange4media

With multiple languages, varied cultural nuances and individual preferences, the Indian consumer poses a unique challenge to marketers. ‘Diversity Marketing’ thus assumes enormous significance in India, which has a huge market potential but with extreme diversity in its markets. To explore perspectives on the topic with specific reference to the BFSI sector, SureWaves, media convergence company is organising a roundtable titled  ‘Diversity Marketing- The BFSI Marketer’s Challenge’  as a platform for thought leadership on the 4th of June in Mumbai.

Industry veteran, Niloufer Dundh, Founder & CEO Ventes Avenues will moderate the discussion. In a career spanning over 23 years, Dundh has worked across markets in India & the Middle East in senior roles focused on Sales, Marketing & Strategy across media platforms such as Print, Radio, Television, OOH, DTH, Internet & Mobile.

The panelists include leading BFSI marketers like Abhijit Shah - Head of Marketing, Digital and Customer Experience, ICICI Prudential AMC, Alok Kalra-  Head-Marketing, Reliance Life Insurance, Braj Kishore- Head- Brand & Corporate Communication, SBI Life Insurance, Meera Haridas- Assistant General Manager- Marketing & Corporate Communication, Bank of Baroda, Pradeep Pandey- Chief Marketing Officer, Future Generali India Life Insurance, R. Balaji- Vice President- Marketing & Strategy Mahindra Finance, Sevantika Bhandari- Senior VP & Head Marketing – DHFL, and Tamanna Khanna- Head – Marketing, IndiaFirst Life Insurance.

The discussion will focus on the marketing challenges faced by the BFSI sector, in order to exploit opportunities like financial inclusion etc. and key marketing channels that could be used to effectively communicate about a multitude of complex financial products to a vast, diverse potential consumer base. It will also touch upon the utilization of gateways to local advertising media to build brands & generate business, by addressing local needs of consumers within a diverse, segmented TG.

SureWaves is a next-generation media company that is mapping, aggregating and consolidating audiences across diverse consumption markets and consumers across India, through information technology and knowledge tools.

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.