Benetton Group has announced the appointment of Sundeep Chugh as Chief Executive Officer of Benetton India Pvt. Ltd.
Chugh has been Commercial Director of Benetton India since 2011, contributing to the growth of the United Colors of Benetton, Sisley and Undercolors brands through a selective network expansion process.
Prior to joining Benetton, Chugh held various high level managerial positions, always in India, working for multinational companies. In Adidas he was Sales Director and - over a three-year period - he established Adidas as one of the leading sports brands in the country. In LG Electronics, where he worked from 1997 to 2008, he focused on developing the Indian sales network.
According to the press release, the appointment of Chugh as Chief Executive Officer of Benetton India is a demonstration of ‘Believing in - and investing in’ - one of Benetton's key values and the move comes at an important moment for the company.