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Sun Entertainment Events to launch on September 1; plans UK, Australia foray

25-August-2005
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Sun Entertainment Events to launch on September 1; plans UK, Australia foray

Sun Entertainment Events Pvt Ltd, promoted by Sanjeev Mohan Gupta of Dainik Jagran, is seeking to establish itself as a force to reckon with in the entertainment solutions space. The fledgling events company is gearing up become fully operational in Mumbai from September 1 and is on the lookout for tie-ups across South India.

The company’s Head - Planning and Operations, Pranjal Khandadiya, a former Wizcraft, Percept and G S Entertainment hand, is bullish on the company’s prospects in the Indian and international markets.

Speaking to exchange4media about the company, Khandadiya said, “The experience and expertise of the team, the network we’re developing, and the model we’re working towards – we think these factors will be a combined first in the market. The response from the industry so far has been fabulous, and we’re working on some big ticket events already.”

While he claimed that the company had a strong network up North, he was keen to create win-win tie-ups with below-the-line (BTL) and event agencies in South India. The business model for the company would be divided into two streams, with its own concepts evolving on one side, and the marketing team’s efforts resulting in activities for clients on the other.

Besides entertainment events and BTL, the company has big plans of getting into film production. The set ups in Singapore, UK and Australia are expected to assist this aspect of the business.

“We are keen to promote Indian artists abroad. Another reason is that we are looking at production of Bollywood films at some stage. We will start by being a service provider to all film production houses who want to shoot in South East Asia, Australia, and Europe, ” he added.

If things work according to plan, Sun Entertainment would start producing its own movies in a year’s time. While initially, the company wants to produce movies for the ‘multiplex audiences’, mass-oriented films are expected to follow soon.

Another aspect that the company will work towards is to build a retainer structure in the events domain. “Even for a shopping mall activity, there could be a structured retainer format. This is something we are looking at developing,” Khandadiya further said.

The team, which is growing, is expected to stabilise at between 16 and 20 people. The setting up of the company’s office in Mumbai’s Andheri area suffered a setback due to the heavy rains in the metro. However, things are now back on track.

The company’s current projects include ‘Fame Gurukul’, and the launch of Sonu Kakkad and DJ Shezwood’s music album. It is also working on a mega pop show around Navratri this year.

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