Top Story

e4m_logo.png

Home >> Marketing >> Article

Storm in a teacup; Lipton refutes ‘worm’ allegations

29-February-2016
Font Size   16
Share
Storm in a teacup; Lipton refutes ‘worm’ allegations

Lipton was at the receiving end of a controversy after social media was abuzz about worms being found in Lipton tea bags.

 Facebook user Ismat Raza’s post showcasing worms inside Lipton tea bags went viral on social media with forcing the company to refute such allegations.

You can watch the video posted by Ismat Raza here:

Lipton sprung to action and posted a video on Twitter and Facebook to counter the allegations. The company pointed out and demonstrated in the video that the lemon pieces dissolve in hot water.

You can watch the Lipton video here:

https://www.facebook.com/LiptonIndia/videos/544337425743405/

The company in a statement clarified, “The video claiming worms in Lipton Green Tea is false. There are no “worms” in our tea bags. These are small lemon flavour pieces which have been mistaken for worms. If you put these lemon flavour pieces in hot water they will dissolve as you can see from this video. The tea is of the highest quality standard and is absolutely safe to consume.”

Lipton has also provided a phone number and an email address to answer queries related to this controversy--1-800-457-7095 or consumer-services.canada@unilever.com

Tags

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Chandy indulges in his love for reading and learning something new over the weekends

Though revenue from media operations grew by 10.6% yoy to Rs 760.8cr, the film production revenue declined by 18.0% yoy

At the inaugural one-on-one session between Aroon Purie, Chairman & Editor-in-chief of India Today Group and Anurag Batra, Chairman & Editor-in-chief BW Businessworld & Exchage4media Group, Purie spok...

At the 11th Indian Magazine Congress in New Delhi Rajdeep Sardesai, Consulting Editor, India Today, remembered the time when he used to work for Times of India