Merck’s Consumer Healthcare Division has appointed Starcom as the global media agency partner, following a competitive pitch and after an appropriate transition period.
The scope of the agreement will aim at Starcom taking on full media responsibilities on behalf of Merck’s Consumer Healthcare brands across markets that Merck Consumer Healthcare operates globally, including Neurobion®, Bion3®, Nasivin®, Seven Seas®, DoloNeurobion® and Femibion®.
Beate Rosenthal, Global Brand Director, Merck Consumer Healthcare, commented, “We are very excited to expand our previous relationship with Starcom to now be working with Starcom as our new global media partner. Starcom’s global organisation and profound expertise in integrated communication strategies and execution coupled with a highly energetic team will allow us to further build Merck’s most loved brands in the digital age.”
Lisa Donohue, Global Brand President, Starcom, said, “We are thrilled that Starcom has been selected as the partner to advance Merck’s Consumer Healthcare division into the future. They are on an exciting journey, and we look forward to delivering the agility, digital savvy and scale to unlock deep consumer connections with their brands.”