After a multi-agency pitch, Starcom MediaVest has been appointed as the Media AOR for Jumboking Vada Pav. The mandate includes all media.
"We are extremely delighted to partner with Jumboking. Their appetite for growth and hunger to dominate the fast-food market is big. We are proud to be appointed as partners in their ambition", said Malli CR, CEO, SMG India
Dheeraj Gupta, Founder of Jumboking Vada Pav said, "Jumboking completes a long journey of opening the 100th store soon. We have taken 14 long years to get here. With a very strong foundation we will now add a 100 stores every year going forward. Each brand needs to be cultivated carefully and it reaches an inflection point where marketing takes over to take it to the next level. We are glad to appoint Starcom as our media planning and buying agency.
We see in them a young team which is energised and that goes well with Jumboking's brand philosophy."