Top Story

e4m_logo.png

Home >> Marketing >> Article

Starcom India appoints Navin Lalchandani as Vice-President, Buying

27-March-2017
Font Size   16
Share
Starcom India appoints Navin Lalchandani as Vice-President, Buying

In a significant development, Starcom, part of Publicis Media India, has appointed specialist Navin Lalchandani as Vice-President of its media buying operations. Lalchandani moves from Carat Media Services, Denstu Aegis Group and will steer media buying operations for all offline media, namely television, print, radio, and cinema across the Starcom offices in Mumbai, Delhi, and Bengaluru.

Mallikarjun Das, Group CEO, Starcom India, says, “Navin is talented and versatile and comes with the rich experience of having bought media for some of the largest marketing organisations such as Mondelez, L’Oréal, and Vodafone. Navin brings in an amalgamation of buying skills spanning across media and has the smarts to work in Starcom’s data-predicated media product. He will drive a buying culture that is about best-of-class in rates, rigour, fair play, and trust.”

Lalchandani says, “I believe in long-term, sustained partnerships and this has certainly been the case in my career span. I began my career with media planning for Marico and it has been a greatly rewarding and exhilarating journey since then. The decision to join Starcom was easy, considering its body of good solid work, for marquee brands and its reputation of being a future-facing, high-growth agency. In an age of proliferation of channels and offerings, a sound media strategy makes all the difference to business goals. I look forward to delivering genuine value to Starcom’s clients.”

Lalchandani’s previous experience spans media buying firms such as GroupM’s Maxus and Madison Media.

Speaking to exchange4media, Shreyams Kumar M V, Joint Managing Director, Mathrubhumi shared his views on IRS 2017

The channel re-branded itself to verbalise what it stands for to its audience and partners

Speaking with exchange4media, Rishi Darda, Joint Managing Director and Editorial, Lokmat Media Group shared his vision for regional publications and the impact of IRS 2017 on the print industry.

Nisha Narayan, COO & Director, RED FM & Redtro and CEO, Digital Radio (Mumbai) Broadcasting Ltd, shares her insights on how radio is a powerful medium in terms of advertising and what can be done to take it to the next level

In the Top 10 Advertisers list, FMCG brand Hindustan Lever, Reckitt Benckiser India and Procter & Gamble retained its top three spots

Dentsu Webchutney has reprised its ‘The Racist Cover’ campaign this time with an interesting physical manifestation of the idea to demonstrate it in an innovative way

These five mobile ad campaigns enticed users to the point of immersion and led to brilliant ways for consumers to engage with the brands