Top Story

e4m_logo.png

Home >> Marketing >> Article

Star Sports Pro Kabaddi ropes in actor Rana Daggubati as its new brand ambassador

25-January-2016
Font Size   16
Share
Star Sports Pro Kabaddi ropes in actor Rana Daggubati as its new brand ambassador

Star Sports Pro Kabaddi has signed popular actor Rana Daggubati as its new brand ambassador. The third season of the Pro Kabaddi League will begin on January 30, 2016 at Vizag.

In his role as the new brand ambassador of Star Sports Pro Kabaddi, the actor will promote the sport and league across mediums to millions of kabaddi enthusiasts, especially in Andhra Pradesh and Telangana.

Speaking about Daggubati’s association with Pro Kabaddi League, Sanjay Gupta, COO, Star India said, “With season 3, we will scale up our reach and keep raising the league’s value for viewers, players and franchises through high-end production, marketing, communication and grassroots programme. The fact that kabaddi is now the country’s second most viewed sport, second only to cricket, brings us great pride. For Season 3, Rana Daggubati lends his bold, powerful image to Star Sports Pro Kabaddi League. With his pan-India popularity, we hope the association will aid our goal of fostering a multi-sport culture in the country.”

Star Sports Pro Kabaddi, which is promoted by Mashal Sports and Star India with the backing of the Amateur Kabaddi Federation of India and International Kabaddi Federation, will feature a total of 138 players across eight teams.

Commenting on his new role, Rana Daggubati said, “I am extremely happy to be associated with Star Sports Pro Kabaddi. For me kabaddi has always been a fun sport. Star India has pushed the envelope in promoting the sport and making it even more popular in this new format. I’m particularly excited to meet the amazingly talented players as I am also their fan. This will be a great experience!”

“Star Sports Pro Kabaddi has been an emotional journey for us and it is a matter of pride that the league has been extremely well received in our regional markets with spectacular numbers and has led to the numerous kabaddi fans cheering for their local heroes. Season 3 of the league promises to be only bigger and better and we look forward to this association with Rana Daggubati,” added K. Madhavan, President, South, Star India.

The game will be broadcasted in four languages--English, Hindi, Kannada and Telugu. Star Sports Star Sports Pro Kabaddi will also be broadcasted globally to audiences in over 100 countries, including United States, United Kingdom, Middle East and Latin America.

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems