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Star India,Taproot, Madison, Contract& Scarecrow shine @ Abbys Day 2

Star India,Taproot, Madison, Contract& Scarecrow shine @ Abbys Day 2

Author | exchange4media News Service | Friday, Apr 08,2016 11:19 PM

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Star India,Taproot, Madison, Contract& Scarecrow shine @ Abbys Day 2

Day 2 @ Goafest 2016 saw Abbys awarded for Print Craft, Radio & Radio Craft, PR, Branded Content, Brand Activation, Broadcast and Direct Marketing. Star India, Taproot, Madison, Contract Advertising and Scarecrow were among the big winners. Detailed report below.

Print Craft

Taproot Dentsu leads the Print Craft category with 13 metals, which includes 1 Gold, 4 Silver and 8 Bronze. The agency bagged a Gold for their campaign, ‘Newspaper works best in outdoor, Radio works best in outdoor, Television works best in outdoor, Digital works Best in outdoor’ for the Indian Outdoor Advertising Association.

Autumn Winter Communications and Design got 3 Bronze metals. Ideas@work also got 4 Bronze metals for the day.

Cheil India won 2 awards, including a Silver and a Bronze. Dentsu Creative Impact also won a Bronze and a Silver. Contract Advertising got 2 Silver metals.

Publicis got 1 Bronze and McCann Worldgroup 1 Silver. Rediffusion Dentsu Young & Rubicam got 1 Bronze in this category.

Direct Marketing

Taproot Dentsu led the metal tally with 5 awards----1 Gold, 2 Silver and 2 Bronze. Contract Advertising won 4 awards which include 3 Bronze and 1 Silver followed by JWT, which bagged 3 metals- 2 Silver and 1 Bronze. 

Dentsu Creative Impact also bagged a Gold metal for Max Healthcare ‘One Breath-He, She and Them’ campaign.

Taproot Dentsu ‘Waiting For You’ (1G, 1S) and ‘#KolKotha’ (1S, 1B) campaigns for The Times of India were the big winners.

Dentsu Webchutney took home 2 Silver metals for Cafe TC Liquor Ticker.

ITSA Brand Innovations won 1 Silver and 1 Bronze for Sony Xperia’ M4 Aqua’s ‘Dirty Phones’ campaign.

Ibs and Pi Communications bagged 2 Bronze Metals each, whereas, RK Swamy BBDO and DDB Mudra bagged 1 Bronze metal each.

Cheil India bagged 1 Silver metal.

PR

Madison Public Relations led the PR Abby metal tally with 5 Bronze metals. JWT, Dentsu Webchutney, Cheil India, Seagull Advertising, Happy Creative Services and Publicis Communications bagged one Gold each.

Madison Public Relations won two of the five Bronze metals for Asian Paints’ Sabyasachi For Nilaya campaign, two for Kellogg India’s Bade Sapno Ki Sahi Shuruat campaign and the fifth one for PUMA India’s PUMA-Arsenal: Forever Invincible.

Cheil India took home 1 Gold and 1 Silver for Channv Foundation-Stop Acid Attacks. Also, it won 1 Bronze for Samsung Galaxy S6 Search campaign.

Dentsu Webchutney’s ‘Help us Grow-Sow, don’t throw’ campaign won the agency 1 Gold. Also, JWT won two metals in total- 1 Gold, 1 Silver for Lux and Hellen Keller’s Institute for the Deaf and Blind’s See the Radio campaign. Publicis Communications bagged 1 Gold for Ambuja Cements Limited’s ‘A giant story’ campaign.

Adfactors PR won 3 Silver metals.

20:20 MSL and DDB Mudra bagged one Silver and One Bronze each.

Star India bagged 2 Bronze metals for Quantico (Star World) and Masterchef Australia Season 7 (Star World).

Broadcaster

Star India leads the Broadcaster Abby with 13 metals, including 1 Gold, 2 Silver and 10 Bronze. Star India bagged a Gold for the campaign ‘Mauka Mauka’ for Star Sports.

Zee Entertainment got 1 Gold for their campaign ‘Bond Vs Bond’ for & Pictures.

Viacom18 Media got 3 Bronze. CNN-IBNgot 2 Bronze and TV Today got 1 Silver.

Branded Content

Brave New World Communications took home the only gold in the Branded Content category for The Roadster Life Co. at Goafest 2016. Whereas, Madison Media won three Bronze metals, highest in the category.

Mindshare Fulcrum bagged 1 Silver and 1 Bronze for Brook Bond Red Label’s ‘6 Pack Band’ campaign.

Dentsu Marcom, Viacom 18, Maxus, The Social Street, JWT, SapientNitro, AIB Vigyapanti, won 1 Silver each. Also, Times Internet took away 1 Bronze metal.

Brand Activation

In the Brand Activation category, JWT and Cheil India bagged 5 metals. 3 Golds were given away in this category. JWT got 1 Gold for their campaign ‘Udaan’ for brand ‘Airtel’ and Cheil India won a Gold for their campaign ‘Spread the joy’ for brand Samsung Joy Plus Television. The third Gold went to DDB Mudra for their campaign ‘Paheli Ki Saheli’ for Unicef.

Among the 5 metals won by JWT, were 4 Silver. Cheil India got 1 Gold, 2 Bronze and 2 Silver. Dentsu Webchutney got 3 awards, including 2 Silver and 1 Bronze. DDB Mudra got 2 metals, including 1 Bronze and 1 Gold.

Out of the Box, Scarecrow Communications, McCann World Group India, Star India, ITSA Brand Innovations, Sapient Nitro and Brave New World Communications each won an Abby.

Radio & Radio Craft

Contract Advertising and Scarecrow Communications leads the Radio and Radio Craft metal tally with 10 awards each. JWT got 1 Gold for their campaign ‘MAMA’ for the brand ‘Godrej Dual Video Door Phone’.

Contract Advertising won 2 Silver and 8 Bronze. Scarecrow Communications bagged 1 Silver and 9 Bronze for the day. JWT got 6 metals---1 Gold, 3 Silver and 2 Bronze.

Dentsu Creative Impact got 8 Bronze. 

 

Creative ABBY Awards - 2016

RESULTS ARE EMBARGOED TILL END OF AWARD CEREMONY

 

Category Name

Category

Entry No.

Brand

Title / Caption

Organization

Metal

 

Radio Single

Cat 1c : Food

1

Cadbury Celebrations

World Wide Web

Contract Advertising (India) Pvt

Bronze

 

Ltd. - Gurgaon

 

 

 

 

 

 

 

 

Radio Single

Cat 2c : Beverages

1, 3, 4

Fruitshop on Gream's Road

All Natural. No Gas. Hair

Rubecon Communications Pvt.

Bronze

 

All Natural. No Gas. Snakes

 

Ltd.

 

 

 

 

 

All Natural. No Gas. Strong

 

 

 

 

 

 

 

 

 

Radio Single

Cat 2c : Beverages

2

Wagh Bakri

Monsoon

Scarecrow communications -

Bronze

 

Mumbai

 

 

 

 

 

 

 

 

Radio Single

Cat 3c : Toiletries, Cosmetics and

6

Inayo

Sankatmochan

Contract Advertising (India) Pvt

Bronze

 

Healthcare

Ltd. - Gurgaon

 

 

 

 

 

 

 

Radio Single

Cat 5c : Household and Business

7

Kelvinator

Watsapp

Contract Advertising (India) Pvt

Bronze

 

Appliances

Ltd. - Gurgaon

 

 

 

 

 

 

 

Radio Single

Cat 5c : Household and Business

12, 13, 14

Godrej EON

3 Zone Cooling - Tent

JWT - Mumbai

Bronze

 

3 Zone Cooling - Polar Bear

 

Appliances

 

 

 

 

3 Zone Cooling - Car

 

 

 

 

 

 

 

 

 

 

Radio Single

Cat 5c : Household and Business

18

GODREJ DUAL VIDEO DOOR

PAANI

JWT - Mumbai

Silver

 

Appliances

PHONE

 

 

 

 

 

 

 

Radio Single

Cat 5c : Household and Business

19

GODREJ DUAL VIDEO DOOR

MAMA

JWT - Mumbai

Gold

 

Appliances

PHONE

 

 

 

 

 

 

 

Radio Single

Cat 7c : Telecom Products and

1, 2, 3

truecaller

Apple

Contract Advertising (India) Pvt

Silver

 

Nokia

 

Services

Ltd. - Gurgaon

 

 

 

 

Hangout

 

 

 

 

 

 

 

 

 

Radio Single

Cat 7c : Telecom Products and

7

truecaller

boss

Contract Advertising (India) Pvt

Bronze

 

Services

Ltd. - Gurgaon

 

 

 

 

 

 

 

Radio Single

Cat 7c : Telecom Products and

10

Graviti

POWER

Scarecrow communications -

Silver

 

Services

Mumbai

 

 

 

 

 

 

 

Radio Single

Cat 8c : Financial Services

1

Max Get More

Zimmedaar Pati

Contract Advertising (India) Pvt

Bronze

 

Ltd. - Mumbai

 

 

 

 

 

 

 

 

Radio Single

Cat 8c : Financial Services

2

Max Get More

Nek Sakhi

Contract Advertising (India) Pvt

Bronze

 

Ltd. - Mumbai

 

 

 

 

 

 

 

 

Radio Single

 

 

Shalimar Paints

Chhupana 1

Dentsu Creative Impact Pvt. Ltd. –

 

 

Cat 9c : Household Products and

 

A Dentsu Aegis Network

 

 

 

1, 2

 

 

Company - Gurgaon

Bronze

 

Radio Single

Maintenance

Shalimar Paints

Chhupana 2

Dentsu Creative Impact Pvt. Ltd. –

 

 

 

A Dentsu Aegis Network

 

 

 

 

 

 

 

Company - Gurgaon

 

 

Radio Single

Cat 9c : Household Products and

3

Jaagruti

Carpet

Dentsu Creative Impact Pvt. Ltd. –

 

 

A Dentsu Aegis Network

Bronze

 

Maintenance

 

 

 

 

 

Company - Gurgaon

 

 

 

 

 

 

 

 

 

Radio Single

Cat 9c : Household Products and

22

Varuna Pumps

Ustaad

Scarecrow communications -

Bronze

 

Maintenance

Mumbai

 

 

 

 

 

 

 

Radio Single

Cat 10c : Media and Publications

5

Radio City

Mumbai Delhi

Scarecrow communications -

Bronze

 

Mumbai

 

 

 

 

 

 

 

 

Radio Single

Cat 11c : Business and Home

2

e-Risk Solutions

Chatting

Dentsu Creative Impact Pvt. Ltd. –

 

 

A Dentsu Aegis Network

Bronze

 

Services

 

 

 

 

 

Company - Gurgaon

 

 

 

 

 

 

 

 

 

Radio Single

Cat 11c : Business and Home

8, 9

truecaller

Apple

Contract Advertising (India) Pvt

Bronze

 

Services

Nokia

Ltd. - Gurgaon

 

 

 

 

 

 

Radio Single

Cat 12c : Retail Advertising

8

Shoppers Stop

Girl Friend

Contract Advertising (India) Pvt

Bronze

 

Ltd. - Mumbai

 

 

 

 

 

 

 

 

Radio Single

Cat 13c : travel, Entertainment and

1, 2

askprachi.com

Louvre Paanwala

Scarecrow communications -

Bronze

 

Radio Single

Leisure

trevis Paanwala

Mumbai

 

 

 

 

 
 

Creative ABBY Awards - 2016

RESULTS ARE EMBARGOED TILL END OF AWARD CEREMONY

 

Category Name

Category

Entry No.

Brand

Title / Caption

Organization

Metal

 

Radio Single

Cat 14c : Corporate

5

Max Healthcare

Stress 1

Dentsu Creative Impact Pvt. Ltd. –

 

 

A Dentsu Aegis Network

Bronze

 

 

 

 

 

 

Company - Gurgaon

 

 

Radio Single

Cat 14c : Corporate

22

Resurgent Rajasthan

Resurgent Rajasthan

Rediffusion Dentsu Young &

Bronze

 

Rubicam Pvt. Ltd. - Mumbai

 

 

 

 

 

 

 

 

Radio Single

Cat 15c : Public Service, Appeals and

1

Max Healthcare

Stress 1

Dentsu Creative Impact Pvt. Ltd. –

 

 

A Dentsu Aegis Network

Bronze

 

Charity

 

 

 

 

 

Company - Gurgaon

 

 

 

 

 

 

 

 

 

Radio Single

Cat 15c : Public Service, Appeals and

 

 

DIAL 1

Dentsu Creative Impact Pvt. Ltd. –

 

 

 

5, 6

Shakti Shalini

 

A Dentsu Aegis Network

Bronze

 

 

Charity

 

 

Radio Single

 

 

DIAL 2

Company - Gurgaon

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Radio Single

Cat 15c : Public Service, Appeals and

7

e-Risk Solutions

Chatting

Dentsu Creative Impact Pvt. Ltd. –

 

 

A Dentsu Aegis Network

Bronze

 

Charity

 

 

 

 

 

Company - Gurgaon

 

 

 

 

 

 

 

 

 

Radio Single

Cat 15c : Public Service, Appeals and

8, 9, 10

Wildlife SOS

Panda

Contract Advertising (India) Pvt

Silver

 

Tiger

 

Charity

Ltd. - Gurgaon

 

 

 

 

Apes

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Radio Craft

Cat 25a: Original Music Score

15

Resurgent Rajasthan

Resurgent Rajasthan

Rediffusion Dentsu Young &

Bronze

 

Rubicam Pvt. Ltd. - Mumbai

 

 

 

 

 

 

 

 

Radio Craft

Cat 25b: Voice Performance

4

Resurgent Rajasthan

Resurgent Rajasthan

Rediffusion Dentsu Young &

Silver

 

Rubicam Pvt. Ltd. - Mumbai

 

 

 

 

 

 

 

 

Radio Craft

Cat 25b: Voice Performance

31

Wagh Bakri

Monsoon

Scarecrow communications -

Bronze

 

Mumbai

 

 

 

 

 

 

 

 

Radio Craft

Cat 25b: Voice Performance

38

GODREJ DUAL VIDEO DOOR

MAMA

JWT - Mumbai

Silver

 

PHONE

 

 

 

 

 

 

 

 

Radio Craft

Cat 25c: Production

4

Resurgent Rajasthan

Resurgent Rajasthan

Rediffusion Dentsu Young &

Bronze

 

Rubicam Pvt. Ltd. - Mumbai

 

 

 

 

 

 

 

 

Radio Craft

Cat 25c: Production

13

Ksheer

PET KA SHANTIPAATH

Scarecrow communications -

Bronze

 

Mumbai

 

 

 

 

 

 

 

 

Radio Craft

Cat 25c: Production

15

Wagh Bakri

Monsoon

Scarecrow communications -

Bronze

 

Mumbai

 

 

 

 

 

 

 

 

Radio Craft

 

8

 

 

Dentsu Creative Impact Pvt. Ltd. –

Bronze

 

Cat 25d: Writing

Shalimar Paints

Chhupana 1

A Dentsu Aegis Network

 

 

 

 

 

 

Company - Gurgaon

 

 

Radio Craft

Cat 25d: Writing

69

Radio City

Mumbai Delhi

Scarecrow communications -

Bronze

 

Mumbai

 

 

 

 

 

 

 

 

Radio Craft

Cat 25d: Writing

76

Wagh Bakri

Monsoon

Scarecrow communications -

Bronze

 

Mumbai

 

 

 

 

 

 

 

 

Radio Craft

Cat 25d: Writing

85

GODREJ DUAL VIDEO DOOR

MAMA

JWT - Mumbai

Silver

 

PHONE

 

 

 

 

 

 

 

 

Radio Craft

Cat 25e: Sound Design

7

Godrej EON

3 Zone Cooling - Tent

JWT - Mumbai

Bronze

 

 

 

 

 

 

 

 

 

Print Craft

Cat 24A: Art Direction for Print

5,6

Yale Locks

Memories - Necklace

Dentsu Creative Impact Pvt. Ltd. –

Bronze

 

A Dentsu Aegis Network

 

advertising

 

 

 

 

 

Company - Gurgaon

 

 

 

 

 

 

 

 

 

Print Craft

Cat 24A: Art Direction for Print

7,8,9,10

Alzheimer's and Related Disorders

Soccer

Dentsu Creative Impact Pvt. Ltd. –

Silver

 

A Dentsu Aegis Network

 

advertising

Society of India

 

 

 

 

Company - Gurgaon

 

 

 

 

 

 

 

 

 

Print Craft

Cat 24A: Art Direction for Print

19

Rustomjee

Diwali

ideas@work - Mumbai

Bronze

 

advertising

 

 

 

 

 

 

 

 
 

Creative ABBY Awards - 2016

RESULTS ARE EMBARGOED TILL END OF AWARD CEREMONY

 

Category Name

Category

Entry No.

Brand

Title / Caption

Organization

Metal

 

Print Craft

Cat 24A: Art Direction for Print

27

Rustomjee

New Year - August

ideas@work - Mumbai

Bronze

 

advertising

 

 

 

 

 

 

 

 

Print Craft

Cat 24A: Art Direction for Print

35

Samsung

Emergency Mode - Housewife

Cheil India Pvt. Ltd. - Gurgaon

Bronze

 

advertising

 

 

 

 

 

 

 

 

Print Craft

Cat 24A: Art Direction for Print

40,43,46

CCTV CAMERA

CCTV Bank

Contract Advertising (India) Pvt

Silver

 

advertising

Ltd. - Mumbai

 

 

 

 

 

 

 

Print Craft

Cat 24A: Art Direction for Print

56

Airtel Wynk

Ad-free Music

Taproot Dentsu - Mumbai

Bronze

 

advertising

 

 

 

 

 

 

 

 

Print Craft

Cat 24A: Art Direction for Print

57

The Times of India

#KolKOTHA (Ghyan Ghyan; Boktrita;

Taproot Dentsu - Mumbai

Bronze

 

advertising

PNPC; Jukti Torko)

 

 

 

 

 

 

 

Print Craft

Cat 24A: Art Direction for Print

59

Dulux Paints

Dulux Paints 3D Finish

Taproot Dentsu - Mumbai

Bronze

 

advertising

 

 

 

 

 

 

 

 

Print Craft

Cat 24A: Art Direction for Print

73

Mumbai Mirror

Double Dholki Band

Taproot Dentsu - Mumbai

Bronze

 

advertising

 

 

 

 

 

 

 

 

Print Craft

Cat 24B: Art Direction for Below-the-

15

Copperstone Clothing co.

Go all out (Copperstone Catlogue)

Makani Creatives - Mumbai

Bronze

 

line work

 

 

 

 

 

 

 

 

Print Craft

Cat 24B: Art Direction for Below-the-

17

Integriti

Tags that inspire a generation

Autumn Winter Communications

Bronze

 

line work

and Design - Mumbai

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Print Craft

Cat 24B: Art Direction for Below-the-

18

Integriti

Postcards for the youth

Autumn Winter Communications

Bronze

 

line work

and Design - Mumbai

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Print Craft

Cat 24B: Art Direction for Below-the-

20,25,26

Integriti

Poster - Bold

Autumn Winter Communications

Bronze

 

line work

and Design - Mumbai

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Print Craft

Cat 24B: Art Direction for Below-the-

37

Mother's Pride / Marvel Group

The Prodigies of mother's Pride

Out of the Box - New Delhi

Silver

 

line work

 

 

 

 

 

 

 

 

Print Craft

Cat 24C: Copywriting (below 100

38

 

 

Alok Nanda and Company

Bronze

 

Healing Touch

Birthday Gift

(Communications) Pvt. Ltd -

 

words)

 

 

 

 

 

Mumbai

 

 

 

 

 

 

 

 

 

Print Craft

Cat 24C: Copywriting (below 100

39

Mumbai Mirror

Driving Me Crazy

Taproot Dentsu - Mumbai

Bronze

 

words)

 

 

 

 

 

 

 

 

Print Craft

Cat 24C: Copywriting (below 100

41-41F

YOLO HOMES

YOLO - Bedroom

Publicis Communications Pvt. Ltd -

Bronze

 

 

words)

 

 

 

Mumbai

 

 

Print Craft

Cat 24D: Copywriting (Above 100

10

Rustomjee

Diwali

ideas@work - Mumbai

Bronze

 

words)

 

 

 

 

 

 

 

 

Print Craft

Cat 24D: Copywriting (Above 100

16

The Times of India

Times LitFest Delhi - The tale of two

Taproot Dentsu - Mumbai

Bronze

 

words)

cities

 

 

 

 

 

 

 

Print Craft

Cat 24D: Copywriting (Above 100

24

The Times of India

#KolKOTHA (Ghyan Ghyan; Boktrita;

Taproot Dentsu - Mumbai

Silver

 

words)

PNPC; Jukti Torko)

 

 

 

 

 

 

 

Print Craft

Cat 24E: Best use of Illustration

15

Mumbai Mirror

Double Dholki

Taproot Dentsu - Mumbai

Bronze

 

Print Craft

Cat 24E: Best use of Illustration

16

Times Classifieds

Times Visual Classified

Taproot Dentsu - Mumbai

Bronze

 

Print Craft

Cat 24E: Best use of Illustration

21

Kwality Limited

Scary Dreams

Cheil India Pvt. Ltd. - Gurgaon

Silver

 

Print Craft

Cat 24E: Best use of Illustration

28,29

DABUR GAStrINA

FLUGELHORN

McCann Worldgroup India -

Silver

 

Mumbai

 

 

 

 

 

 

 

 

Print Craft

Cat 24E: Best use of Illustration

35

Bartan

Reflection

Taproot Dentsu - Mumbai

Silver

 

Print Craft

Cat 24E: Best use of Illustration

46,47,48

Amway Leather and Vinyl Cleaner

Camel

Rediffusion Dentsu Young &

Bronze

 

Rubicam Pvt. Ltd. - Mumbai

 

 

 

 

 

 

 

 

 

 

 

 

Poster 1

 

 

 

Print Craft

Cat 24E: Best use of Illustration

53,54,55,56

Spenta

Poster 2

ideas@work - Mumbai

Bronze

 

Poster 3

 

 

 

 

 

 

 

 
 

Creative ABBY Awards - 2016

RESULTS ARE EMBARGOED TILL END OF AWARD CEREMONY

 

Category Name

Category

Entry No.

Brand

Title / Caption

Organization

Metal

 

 

 

 

 

Poster 4

 

 

 

Print Craft

Cat 24F: Best Use of Typography

14

Copperstone Clothing co.

Go all out (Copperstone Catlogue)

Makani Creatives - Mumbai

Silver

 

Print Craft

Cat 24F: Best Use of Typography

15

Airtel Wynk

Ad-free Music

Taproot Dentsu - Mumbai

Silver

 

Print Craft

Cat 24G: Best use of Photography

3,4,5,6

Alzheimer's and Related Disorders

Soccer

Dentsu Creative Impact Pvt. Ltd. –

Silver

 

A Dentsu Aegis Network

 

Society of India

 

 

 

 

 

Company - Gurgaon

 

 

 

 

 

 

 

 

 

Print Craft

Cat 24G: Best use of Photography

26,28,29

CCTV CAMERA

CCTV Bank

Contract Advertising (India) Pvt

Silver

 

Ltd. - Mumbai

 

 

 

 

 

 

 

 

 

 

 

Indian Outdoor Advertising

Newspaper Works Best In Outdoor;

 

 

 

Print Craft

Cat 24G: Best use of Photography

34,35,36,37

Radio Works Best In Outdoor;

Taproot Dentsu - Mumbai

Gold

 

 

 

 

Association

Television Works Best In Outdoor;

 

 

 

 

 

 

 

Digital Works Best In Outdoor

 

 

 

Print Craft

Cat 24H: Best Use of CGI

1,2

Yale Locks

Memories;

Dentsu Creative Impact Pvt. Ltd. –

Bronze

 

A Dentsu Aegis Network

 

Necklace

 

 

 

 

 

Company - Gurgaon

 

 

 

 

 

 

 

 

 

Print Craft

Cat 24H: Best Use of CGI

8

Dulux Paints

Dulux Paints 3D Finish

Taproot Dentsu - Mumbai

Silver

 

 

 

 

 

 

 

 

 

Broadcaster

Cat1: Best launch of a TV channel

1

Star Movies Select HD

Launch of Star Movies Select HD

Star India Pvt. Ltd.

Bronze

 

Broadcaster

Cat1: Best launch of a TV channel

3

India Today TV

India Today TV launch

TV Today Network Ltd.

Silver

 

Broadcaster

Cat1: Best launch of a TV channel

5

colors infinity

colors infinity launch campaign

Viacom18 Media Pvt Ltd.

Bronze

 

Broadcaster

Cat 2: Best launch of a TV program

2

Quantico (Star World)

'Quanti'fying History

Star India Pvt. Ltd.

Bronze

 

using multi-media

 

 

 

 

 

 

 

 

Broadcaster

Cat 2: Best launch of a TV program

6

Colors - Chakravartin Ashoka Samrat

Chakravartin Ashoka Samrat - Cracking

Viacom18 Media Pvt Ltd.

Bronze

 

 

using multi-media

 

 

the 9 pm prime time slot

 

 

 

Broadcaster

Cat 2: Best launch of a TV program

11

COLORS - Thapki Pyaar Ki

Thapki Pyaar Ki launch campaign

Viacom18 Media Pvt Ltd.

Bronze

 

using multi-media

 

 

 

 

 

 

 

 

Broadcaster

Cat7: Best TV news channel promo

2

NDTV

TABLOID MOUTH PROMO (Longer

NDTV promos

Silver

 

Version)

 

 

 

 

 

 

 

 

Broadcaster

Cat 3: Best TV reality show promo

1

Star World

MasterChef @9 - Clock

Star India Pvt. Ltd.

Bronze

 

Broadcaster

Cat 3: Best TV reality show promo

2

Star Movies

Oscars Dentist Film

Star India Pvt. Ltd.

Bronze

 

Broadcaster

Cat 3: Best TV reality show promo

3

Star Movies

Oscars Kitchen Film

Star India Pvt. Ltd.

Bronze

 

Broadcaster

Cat 8: Best TV sports channel

1

Star Sports

Mauka Mauka

Star India Pvt. Ltd.

Gold

 

program promo

 

 

 

 

 

 

 

 

Broadcaster

Cat 8: Best TV sports channel

3

Hero Indian Super League

HISL_CELEB_PROMO

Star India Pvt. Ltd.

Bronze

 

program promo

 

 

 

 

 

 

 

 

Broadcaster

Cat 9: Best movie promo by a TV

1

Star Movies Select HD

Select Sundays Nostalgia

Star India Pvt. Ltd.

Silver

 

channel

 

 

 

 

 

 

 

 

Broadcaster

Cat 9: Best movie promo by a TV

6

Star Movies Select HD

Book Adaptations

Star India Pvt. Ltd.

Silver

 

channel

 

 

 

 

 

 

 

 

Broadcaster

Cat 9: Best movie promo by a TV

8

&pictures

Bond Vs. Bond

Zee Entertainment Enterprises

Gold

 

channel

Ltd.

 

 

 

 

 

 

 

Broadcaster

Cat 4: Best TV fiction promo

5

Mastaangi

Mastaangi 'Music Promo'

Star India Pvt. Ltd.

Bronze

 

Broadcaster

Cat 4: Best TV fiction promo

8

Hotstar

Launch of Is Pyaar Ko Kya Naam Doon -

Star India Pvt. Ltd.

Bronze

 

 

 

 

 

Ek Jashn

 

 

 

Broadcaster

Cat 10: Best TV program for Cause

4

Aaj Ki Raat Hai Zindagi, Star Plus

Aaj Ki Raat Hai Zindagi

Star India Pvt. Ltd.

Bronze

 

related Marketing

 

 

 

 

 

 

 

 

Broadcaster

Cat 10: Best TV program for Cause

5

CNN-IBN

'VEER' Season 2

CNN-IBN (network18)

Bronze

 

related Marketing

 

 

 

 

 

 

 

 

Broadcaster

Cat 10: Best TV program for Cause

6

CNN-IBN

Rebuilding Chennai Telethon

CNN-IBN (network18)

Bronze

 

related Marketing

 

 

 

 

 

 

 

 
 

Creative ABBY Awards - 2016

RESULTS ARE EMBARGOED TILL END OF AWARD CEREMONY

 

Category Name

Category

Entry No.

Brand

Title / Caption

Organization

Metal

 

Broadcaster

Cat 13: Best original music score for

4

Aaj Ki Raat Hai Zindagi, Star Plus

Aaj Ki Raat Hai Zindagi- Music Video

Star India Pvt. Ltd.

Bronze

 

a TV Program.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Public Relations

Cat 22a: Food

1

Kellogg India

Bade Sapno Ki Sahi Shuruat

Madison Public Relations -

Bronze

 

Public Relations

Cat 22c: Consumer goods: Toiletries,

1

Bio Oil

Yummy Mummy Survey

Marico Limited - Mumbai

Bronze

 

Cosmetics and Healthcare

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Public Relations

Cat 22c: Consumer goods: Toiletries,

2

Lux

Perfume Portraits

JWT - Mumbai

Gold

 

Cosmetics and Healthcare

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Public Relations

Cat 22c: Consumer goods: Toiletries,

3

BBLUNT

Building brand BBLUNT through PR

20:20 MSL - Mumbai

Silver

 

Cosmetics and Healthcare

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Public Relations

Cat 22d: Luxury goods, Fashion &

2

Reebok

Reboot100

Isobar India - Gurgaon

Bronze

 

Beauty

 

 

 

 

 

 

 

 

Public Relations

Cat 22d: Luxury goods, Fashion &

4

Asian Paints

SabyasachiForNilaya

Madison Public Relations -

Bronze

 

Beauty

 

 

 

 

 

 

 

 

Public Relations

Cat 22g: Telecom Products and

2

 

 

Value 360 Communications

Bronze

 

MyOperator

Mann Ki Baat with PM Modi

Private Limited- An Affiliate of

 

Services

 

 

 

 

 

Huntsworth - New Delhi

 

 

 

 

 

 

 

 

 

Public Relations

Cat 22g: Telecom Products and

6

Samsung Galaxy S6

Samsung Galaxy S6 Search campagin

Cheil India Pvt. Ltd. - Gurgaon

Bronze

 

Services

 

 

 

 

 

 

 

 

Public Relations

Cat 22h: Financial Services

1

InnoVen Capital

Launch of InnoVen Capital

Ketchum Sampark - mumbai

Bronze

 

Public Relations

Cat 22i: Household Products and

2

Helpusgreen

Helpusgreen - Sow, don’t throw

Dentsu Webchutney - Gurgaon

Gold

 

Maintenance

 

 

 

 

 

 

 

 

Public Relations

Cat 22j: Media and Publications

2

Quantico (Star World)

The Quantico Times

Star India Pvt. Ltd. - mumbai

Bronze

 

Public Relations

Cat 22j: Media and Publications

5

MAWBIMA

Mawbima Vesak Lanterns

Sarva Integrated (Pvt) Ltd. -

Gold

 

Colombo

 

 

 

 

 

 

 

 

Public Relations

Cat 22l: Retail Advertising

1

Inorbit Mall

Pink Power

DDB Mudra Group - Mumbai

Bronze

 

Public Relations

Cat 22l: Retail Advertising

2

Godrej Nature's Basket

GODREJ NATURE’S BASKET – A

 

Silver

 

BRAND BUILT ON PR, BUILT TO

AdFactors PR -

 

 

 

 

 

LAST!

 

 

 

Public Relations

Cat 22n: Corporate

3

HCL Technologies

#UnitedByHCL Campaign

ITSA Brand Innovations Ltd -

Bronze

 

Gurgaon

 

 

 

 

 

 

 

 

Public Relations

Cat 22n: Corporate

8

Nestle India Limited

#100andRunning

SapientNitro - Gurgaon

Bronze

 

Public Relations

Cat 22n: Corporate

9

OLA

OLA Boat

Happy Creative Services (India)

Gold

 

Pvt Ltd. - Bangalore

 

 

 

 

 

 

 

 

Public Relations

Cat 22n: Corporate

10

MAWBIMA

Mawbima Vesak Lanterns

Sarva Integrated (Pvt) Ltd. -

Gold

 

Colombo

 

 

 

 

 

 

 

 

Public Relations

Cat 22o: Public Service, Appeals and

2

Channv Foundation - Stop Acid

Donate a Face

Cheil India Pvt. Ltd. - Gurgaon

Gold

 

Charity

Attacks

 

 

 

 

 

 

 

Public Relations

Cat 22o: Public Service, Appeals and

6

Hellen Keller's Institute for the deaf

See the radio

JWT - Mumbai

Silver

 

Charity

and deafblind

 

 

 

 

 

 

 

Public Relations

Cat 22o: Public Service, Appeals and

8

Unicef,India

Paheli Ki Saheli

DDB Mudra Group - Mumbai

Silver

 

Charity

 

 

 

 

 

 

 

 

Public Relations

Cat 22r: Events & Experiential PR

1

Aapla Ghar

Wari

Seagull Advertising - Pune

Gold

 

Public Relations

Cat 22r: Events & Experiential PR

3

MasterChef Australia S7 (Star World)

Serving up a Gastronomical Delight

Star India Pvt. Ltd. - mumbai

Bronze

 

 

 

 

 

 

 

 

 

Public Relations

Cat 22r: Events & Experiential PR

7

PUMA India

PUMA-Arsenal : Forever Invincible

Madison Public Relations -

Bronze

 

Bangalore

 

 

 

 

 

 

 

 

Public Relations

Cat 22r: Events & Experiential PR

18

SaffolaLife

Walk Together to #protectherheart

20:20 MSL - Mumbai

Bronze

 
 

Creative ABBY Awards - 2016

RESULTS ARE EMBARGOED TILL END OF AWARD CEREMONY

 

Category Name

Category

Entry No.

Brand

Title / Caption

Organization

Metal

 

Public Relations

Cat 22r: Events & Experiential PR

20

Favicol

the favicol room at lalbaugcha raja

AdFactors PR -

Silver

 

Public Relations

Cat 22s: Celebrity Endorsement

12

Nestle India Limited

#100andRunning

SapientNitro - Gurgaon

Silver

 

Public Relations

Cat 22s: Celebrity Endorsement

15

Ambuja Cements Limited

A Giant's Story

Publicis Communications Pvt. Ltd -

Gold

 

 

 

 

 

 

Mumbai

 

 

Public Relations

Cat 22s: Celebrity Endorsement

17

Asian Paints

SabyasachiForNilaya

Madison Public Relations -

Bronze

 

Public Relations

Cat 22t: Sponsorship

2

Aditya Birla Group

How social powered a solar impulse

Tonic Media Digital Pvt Ltd. -

Silver

 

Mumbai

 

 

 

 

 

 

 

 

Public Relations

Cat 22u: Integrated Campaign led by

3

Kellogg India

Bade Sapno Ki Sahi Shuruat

Madison Public Relations -

Bronze

 

PR

 

 

 

 

 

 

 

 

Public Relations

Cat 22u: Integrated Campaign led by

4

Channv Foundation - Stop Acid

Donate a Face

Cheil India Pvt. Ltd. - Gurgaon

Silver

 

PR

Attacks

 

 

 

 

 

 

 

Public Relations

Cat 22u: Integrated Campaign led by

8

Godrej

Reimagining PR to build corporate

AdFactors PR -

Silver

 

PR

reputation

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Direct

Cat 19a: Flat Mail

4

BIRLA SUNLIFE INSURANCE

SALARY SLIP OF 1985

Pi communications -

Bronze

 

COMPANY Ltd.

 

 

 

 

 

 

 

 

Direct

Cat 19b: Dimensional Mail

4

Aditya Birla Housing Finance Limited

Nameplate

Pi communications -

Bronze

 

 

 

 

 

 

 

 

 

Direct

Cat 19b: Dimensional Mail

5

Somany Ceramics

#NahiPhislenge

R K SWAMY BBDO Pvt. Ltd. -

Bronze

 

New Delhi

 

 

 

 

 

 

 

 

Direct

Cat 19b: Dimensional Mail

7

Lybrate

Bullets for Life

JWT - Gurgaon

Bronze

 

Direct

Cat 19c: Direct Response Print

6

Max Healthcare Ltd

One Breath - He, She and Them

Dentsu Creative Impact Pvt. Ltd. –

Gold

 

A Dentsu Aegis Network

 

 

 

 

 

 

Company - Gurgaon

 

 

Direct

Cat 19c: Direct Response Print

14

THE TIMES OF INDIA

WAITING FOR YOU

Taproot Dentsu - Mumbai

Silver

 

Direct

Cat 19c: Direct Response Print

12

The Times of India

#KolKOTHA

Taproot Dentsu - Mumbai

Silver

 

Direct

Cat 19c: Direct Response Print

10

Mumbai Mirror

Double Dholki

Taproot Dentsu - Mumbai

Bronze

 

Direct

Cat 19d: Direct Response (TV, Radio

21

Hellen Keller's Institute for the deaf

See the radio

JWT - Mumbai

Silver

 

& infomercial)

and deafblind

 

 

 

 

 

 

 

Direct

Cat 19d: Direct Response (TV, Radio

11

truecaller

BOSS

Contract Advertising (India) Pvt

Silver

 

& infomercial)

Ltd. - Gurgaon

 

 

 

 

 

 

 

Direct

Cat 19d: Direct Response (TV, Radio

12

truecaller

OMLETTE

Contract Advertising (India) Pvt

Bronze

 

& infomercial)

Ltd. - Gurgaon

 

 

 

 

 

 

 

Direct

Cat 19d: Direct Response (TV, Radio

13

Daan Utsav

Bus

DDB Mudra Group - Mumbai

Bronze

 

& infomercial)

 

 

 

 

 

 

 

 

Direct

Cat 19e: Direct Response Digital

34

Godrej Security Solutions

LinkedIn Thieves

JWT - Mumbai

Silver

 

Direct

Cat 19e: Direct Response Digital

3

Sony Xperia M4 Aqua

Dirty Phones

ITSA Brand Innovations Ltd -

Silver

 

Gurgaon

 

 

 

 

 

 

 

 

Direct

Cat 19e: Direct Response Digital

7

Cafe TC

Cafe TC Liquor Ticker - The World's

Dentsu Webchutney - Gurgaon

Silver

 

First Ad Ticker on WhatsApp

 

 

 

 

 

 

 

 

Direct

Cat 19e: Direct Response Digital

13

Channv Foundation - Stop Acid

Donate a Face

Cheil India Pvt. Ltd. - Gurgaon

Silver

 

Attacks

 

 

 

 

 

 

 

 

Direct

Cat 19e: Direct Response Digital

12

Airtel

#Airtel4GSpeedTest - World's Fastest

ibs - Mumbai

Bronze

 

Response Campaign

 

 

 

 

 

 

 

 

Direct

Cat 19e: Direct Response Digital

14

Gillette

The world's first one-on-one video

ibs - Mumbai

Bronze

 

gameplay on twitter

 

 

 

 

 

 

 

 

Direct

Cat 19e: Direct Response Digital

22

Asian Paints Royale

Destroy Nice

Contract Advertising (India) Pvt

Bronze

 

Ltd. - Mumbai

 

 

 

 

 

 

 

 

Direct

Cat 19g: Direct Response Mobile

1

Cafe TC

Cafe TC Liquor Ticker - The World's

Dentsu Webchutney - Gurgaon

Silver

 

Marketing

First Ad Ticker on WhatsApp

 

 

 

 

 

 

 
 

Creative ABBY Awards - 2016

RESULTS ARE EMBARGOED TILL END OF AWARD CEREMONY

 

Category Name

Category

Entry No.

Brand

Title / Caption

Organization

Metal

 

Direct

Cat 19g: Direct Response Mobile

3

trULY MADLY

WHATSAPP FAKER

Contract Advertising (India) Pvt

Bronze

 

Marketing

Ltd. - Gurgaon

 

 

 

 

 

 

 

Direct

Cat 19h: Direct Campaign using Any

15

THE TIMES OF INDIA

WAITING FOR YOU

Taproot Dentsu - Mumbai

Gold

 

2 form

 

 

 

 

 

 

 

 

Direct

Cat 19h: Direct Campaign using Any

5

Sony Xperia M4 Aqua

Dirty Phones

ITSA Brand Innovations Ltd -

Bronze

 

2 form

Gurgaon

 

 

 

 

 

 

 

Direct

Cat 19h: Direct Campaign using Any

14

The Times of India

#KolKOTHA

Taproot Dentsu - Mumbai

Bronze

 

2 form

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Brand Activation

Cat 21e: Household and Business

3

Godrej Security Solutions

LinkedIn Thieves

JWT- Mumbai

Silver

 

Applications

 

 

 

 

 

 

 

 

Brand Activation

Cat 21i: Household Products and

1

Helpusgreen

Helpusgreen- Sow, don' throw

Dentsu Webchutney - Gurgaon

Silver

 

Maintenance

 

 

 

 

 

 

 

 

Brand Activation

Cat 21j: Media and Publications

2

Set Max - Indian Premier League

Fan Park

DDB Mudra Group - Mumbai

Bronze

 

Brand Activation

Cat 21k: Business and Home

4

HCL Technologies

Women lead Australia

ITSA Brand Innovations Ltd -

Silver

 

Services

Gurgaon

 

 

 

 

 

 

 

Brand Activation

Cat 21l: Retail Advertising

1

Café TC

Café TC Liquor Ticker - The World's

Dentsu Webchutney - Gurgaon

Silver

 

First Ad Ticker on Whatsapp

 

 

 

 

 

 

 

 

Brand Activation

Cat 21l: Retail Advertising

6

Flipkart Internet Pvt. Ltd.

Get Me #Intrend

Dentsu Webchutney - Bangalore

Bronze

 

 

 

 

 

 

 

 

 

Brand Activation

Cat 21n: Coporate

20

Nestle India Limited

#100andRunning - Running with India

SapientNitro - Gurgaon

Bronze

 

Brand Activation

Cat 21n: Coporate

22

Star Jalsha

Packets of Change by Star Jalsha

Star India Pvt. Ltd. - Mumbai

Bronze

 

Brand Activation

Cat 21n: Coporate

23

Omron Automation

Pay With Your Voice

McCann Worldgroup India -

Silver

 

Mumbai

 

 

 

 

 

 

 

 

Brand Activation

Cat 21n: Coporate

29

Airtel

Udaan

JWT - Gurgaon

Silver

 

Brand Activation

Cat 21o: Public Service, Appeals and

5

Samsung Joy Plus Televisions &

Spread the joy

Cheil India Pvt. Ltd. - Gurgaon

Silver

 

Charity

Sanjay Gandhi Animal Care Centre

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Brand Activation

Cat 21o: Public Service, Appeals and

6

Channv Foundation - Stop Acid

Donate a Face

Cheil India Pvt. Ltd. - Gurgaon

Bronze

 

Charity

Attacks

 

 

 

 

 

 

 

Brand Activation

Cat 21o: Public Service, Appeals and

13

Hellen Keller's Institute for the deaf

See the radio

JWT - Mumbai

Silver

 

Charity

and deafblind

 

 

 

 

 

 

 

Brand Activation

Cat 21q: Use of Promotional Stunts

3

 

 

Brave New World

Bronze

 

The Roadster Life Co.

Roadster Pocketman

Communications Pvt. Ltd. -

 

and Live Advertising

 

 

 

 

 

Bangalore

 

 

 

 

 

 

 

 

 

Brand Activation

Cat 21q: Use of Promotional Stunts

8

Samsung Joy Plus Televisions &

Spread the joy

Cheil India Pvt. Ltd. - Gurgaon

Bronze

 

and Live Advertising

Sanjay Gandhi Animal Care Centre

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Brand Activation

Cat 21r: Use of Live

12

Airtel

Udaan

JWT- Gurgaon

Silver

 

Shows/Concerts/Festivals

 

 

 

 

 

 

 

 

 

Cat 21s: Use of Guerrilla Marketing in

 

 

 

 

 

 

 

a Promotional Campaign (Small

 

 

 

 

 

 

Brand Activation

Scale) including, out-of-store

4

&Pictures

Lunchbox

Scarecrow Communications -

Bronze

 

sampling, glasses, beer mats and

 

Mumbai

 

 

ashtrays, flyers, stickers, signage,

 

 

 

 

 

 

 

 

 

 

 

 

 

street art, street furniture and transit

 

 

 

 

 

 

 

advertising

 

 

 

 

 

 
 

Creative ABBY Awards - 2016

RESULTS ARE EMBARGOED TILL END OF AWARD CEREMONY

 

Category Name

Category

Entry No.

Brand

Title / Caption

Organization

Metal

 

 

Cat 21s: Use of Guerrilla Marketing in

 

 

 

 

 

 

 

a Promotional Campaign (Small

 

 

 

 

 

 

Brand Activation

Scale) including, out-of-store

5

Unicef, India

Paheli ki Saheli

DDB Mudra Group - Mumbai

Gold

 

sampling, glasses, beer mats and

 

 

ashtrays, flyers, stickers, signage,

 

 

 

 

 

 

 

street art, street furniture and transit

 

 

 

 

 

 

 

advertising

 

 

 

 

 

 

 

Cat 21s: Use of Guerrilla Marketing in

 

 

 

 

 

 

 

a Promotional Campaign (Small

 

 

 

 

 

 

Brand Activation

Scale) including, out-of-store

7

Mother's Pride/Marvel Group

The Prodigies of Mother's Pride

Out of the Box - New Delhi

Bronze

 

sampling, glasses, beer mats and

 

 

ashtrays, flyers, stickers, signage,

 

 

 

 

 

 

 

street art, street furniture and transit

 

 

 

 

 

 

 

advertising

 

 

 

 

 

 

 

Cat 21u: Use of Customer in-Store

 

 

 

 

 

 

 

Experience Including: in-door

 

 

 

 

 

 

Brand Activation

temporary installations and displays,

1

Samsung Joy Plus Televisions &

 

 

Gold

 

using samples, special discounts,

Spread the joy

Cheil India Pvt. Ltd. - Gurgaon

 

Sanjay Gandhi Animal Care Centre

 

 

customer marketing, promotions,

 

 

 

 

 

 

 

 

 

 

 

 

 

incentives, product demonstrations,

 

 

 

 

 

 

 

store-within-a-store, banners, posters

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Cat 21v: Sponsorship or Partnership

 

 

 

 

 

 

 

Campaigns For a campaign that

 

Samsung Joy Plus Televisions &

 

 

 

 

Brand Activation

utilized a sponsorship or tie-in partner

4

Spread the joy

Cheil India Pvt. Ltd. - Gurgaon

Silver

 

Sanjay Gandhi Animal Care Centre

 

 

effectively (e.g. Sports or

 

 

 

 

 

 

 

 

 

 

 

 

 

Enertainment)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Cat 21v: Sponsorship or Partnership

 

 

 

 

 

 

 

Campaigns For a campaign that

 

 

 

 

 

 

Brand Activation

utilized a sponsorship or tie-in partner

12

Airtel

Udaan

JWT - Gurgaon

Gold

 

 

effectively (e.g. Sports or

 

 

 

 

 

 

 

Enertainment)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Cat 20A: Best fictional program,

 

 

 

 

 

 

 

series or film where a client has

 

 

 

 

 

 

 

successfully created a drama,

3

Omron Healthcare India

Tumhaari Amma - With Love Your Mom

Dentsu Marcom Pvt. Ltd. -

Silver

 

Branded Content

comedy or miniseries around a

 

Gurgaon

 

 

product or brand Including TV, mini-

 

 

 

 

 

 

 

series, web series, cinema, DVD

 

 

 

 

 

 

 

releases and online/digital

 

 

 

 

 

 

 

Cat 20B: Best non-fiction program,

 

 

 

 

 

 

 

series or film where a client has

 

 

 

 

 

 

 

successfully created a reality,

 

 

 

Brave New World

 

 

Branded Content

documentary or entertainment show

3

 

 

Gold

 

The Roadster Life Co.

Roadster Pocketman

Communications Pvt. Ltd. -

 

around a product(s) or brand(s)

 

 

 

 

 

Bangalore

 

 

 

Including TV, mini-series, web series,

 

 

 

 

 

 

 

 

 

 

 

 

 

cinema, DVD releases and

 

 

 

 

 

 

 

online/digital

 

 

 

 

 

 
 

Creative ABBY Awards - 2016

RESULTS ARE EMBARGOED TILL END OF AWARD CEREMONY

 

Category Name

Category

Entry No.

Brand

Title / Caption

Organization

Metal

 

 

Cat 20B: Best non-fiction program,

 

 

 

 

 

 

 

series or film where a client has

 

 

 

 

 

 

 

successfully created a reality,

 

 

 

 

 

 

Branded Content

documentary or entertainment show

12

CEAT 2 Wheeler Tyres

CEAT Chase The Monsoon-3.0

Madison Media - Mumbai

Bronze

 

around a product(s) or brand(s)

 

 

 

 

 

 

 

 

 

Including TV, mini-series, web series,

 

 

 

 

 

 

 

cinema, DVD releases and

 

 

 

 

 

 

 

online/digital

 

 

 

 

 

 

 

Cat 20B: Best non-fiction program,

 

 

 

 

 

 

 

series or film where a client has

 

 

 

 

 

 

 

successfully created a reality,

 

 

 

 

 

 

Branded Content

documentary or entertainment show

13

Godrej Masterbrand

India's First Green champion

Madison Media - Mumbai

Bronze

 

around a product(s) or brand(s)

 

 

 

 

 

 

 

 

 

Including TV, mini-series, web series,

 

 

 

 

 

 

 

cinema, DVD releases and

 

 

 

 

 

 

 

online/digital

 

 

 

 

 

 

 

Cat 20C: Best brand or product

 

 

 

 

 

 

 

integration into a feature film, existing

 

 

OLX India's largest marketplace for

Viacom18 Media Pvt Ltd. -

 

 

Branded Content

TV show and/or series Including TV,

1

OLX.in

used goods found a perfect fit on India's

Silver

 

Mumbai

 

 

mini-series, web series, cinema, DVD

 

 

largest showcase for talent

 

 

 

 

releases and online/digital

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Cat 20C: Best brand or product

 

 

 

 

 

 

 

integration into a feature film, existing

 

 

 

 

 

 

Branded Content

TV show and/or series Including TV,

10

Vodafone mPesa

mPesa

Maxus - Mumbai

Silver

 

 

mini-series, web series, cinema, DVD

 

 

 

 

 

 

 

releases and online/digital

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Cat 20D: Best use or integration of

 

 

 

 

 

 

Branded Content

experiential events Creative

4

Britannia Good Day

Taking the red carpet to Dharavi

The Social Street - MUMBAI

Silver

 

positioning of a brand using events,

 

 

 

 

 

 

 

 

 

festivals, flash mobs, installations etc.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Cat 20D: Best use or integration of

 

 

 

 

 

 

Branded Content

experiential events Creative

8

Airtel

Udaan

JWT - Gurgaon

Silver

 

positioning of a brand using events,

 

 

 

 

 

 

 

 

 

festivals, flash mobs, installations etc.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Branded Content

Cat 20E: Best use of integration of

8

British Airways

#wingstoadream

SapientNitro - Gurgaon

Silver

 

user generated content

 

 

 

 

 

 

 

 

 

Cat 20F: Best use or integration of

 

 

 

 

 

 

 

music Including music in original

 

 

 

 

 

 

Branded Content

branded content, brand integration

1

truly Madly

Creep Qawwali

AIB Vigyapanti -

Silver

 

into music distribution or promotion,

 

 

 

 

 

 

 

 

 

the creation of a music-based

 

 

 

 

 

 

 

program or platform

 

 

 

 

 

 
 

Creative ABBY Awards - 2016

RESULTS ARE EMBARGOED TILL END OF AWARD CEREMONY

 

Category Name

Category

Entry No.

Brand

Title / Caption

Organization

Metal

 

 

Cat 20F: Best use or integration of

 

 

 

 

 

 

 

music Including music in original

 

 

 

 

 

 

Branded Content

branded content, brand integration

2

Gaana.com

Dil ka Gaana

Times Internet Limited - Gurgaon

Bronze

 

into music distribution or promotion,

 

 

 

 

 

 

 

 

 

the creation of a music-based

 

 

 

 

 

 

 

program or platform

 

 

 

 

 

 

 

Cat 20F: Best use or integration of

 

 

 

 

 

 

 

music Including music in original

 

 

 

 

 

 

Branded Content

branded content, brand integration

5

Brooke Bond Red Label

6 Pack Band

Mindshare - Fulcrum - Mumbai

Silver

 

into music distribution or promotion,

 

 

 

 

 

 

 

 

 

the creation of a music-based

 

 

 

 

 

 

 

program or platform

 

 

 

 

 

 

Branded Content

Cat 20G: Best use or integration of

2

Brooke Bond Red Label

6 Pack Band

Mindshare - Fulcrum - Mumbai

Bronze

 

offline media such as print, out of

 

 

home etc.

 

 

 

 

 

 

Branded Content

Cat 20G: Best use or integration of

5

Godrej Ezee

Hugs are Ezee, Everybody Needs One!

Madison Media - Mumbai

Bronze

 

offline media such as print, out of

 

 

home etc.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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