As the exchange4media Conclave, presented by Jagran, gears for the changes that technological growth brings to marketing, one of the most important aspects is how media owners have embraced these changes and allowed for newer ways to connect with consumers and engage them.
Television, which consumes the largest portion of the advertising pie, in fact has seen various changes on the back of technology that has transitioned it from content telecast in a drawing room to content consumed on multiple screens on the move. But as the medium is redefined, what are the opportunities and the challenges that come with it.
These are some of the questions that STAR India’s CEO Uday Shankar will address at the exchange4media Conclave. Shankar, also the immediate past president of the Indian Broadcasting Foundation, would also be in conversation with Session Chairperson Shashi Sinha, CEO, Lodestar UM to know whether the industry is prepared for the challenges of a technology-driven future.
As CEO of STAR India, Shankar runs one of the largest media and entertainment companies that operates nearly 40 channels in eight languages in India. The STAR Network enjoys market leadership in key geographies, demographics, and time slots, and reaches to more than 400 million viewers in India and across the globe. Shankar has been at the helm of the organisation since October 2007 and has guided the transformation of STAR into a diversified media company. His tenure has been marked by persistent leadership in television through innovative programming and investments in leading technologies, both of which invariably set the benchmark for the industry.
In addition to his position at STAR, Shankar is also a leading voice in championing reforms for the industry and its consumers. Under his guidance, the IBF achieved several milestones including self regulation in content.